Digital Marketing Specialist (Paid, Performance & SEO)

Location:

Role Overview

Digital Marketing Specialist

Key Responsibilities

Paid & Performance Marketing

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and affiliate networks.

• Manage budgets, bidding strategies, and audience targeting to maximize ROI.

• Run A/B testing on ad creatives, landing pages, and funnel stages.

• Monitor key metrics such as CAC, ROAS, CTR, and conversions.

• Implement attribution tracking, remarketing, and event-based campaigns.

• Collaborate with creative teams to develop impactful ad copies and visuals.

SEO & Organic Growth

• Conduct keyword research and create SEO-focused strategies for content and website optimization.

• Improve on-page elements including titles, metadata, content, and internal linking.

• Manage technical SEO: site audits, speed optimization, crawl issues, and indexing.

• Build high-quality backlinks and manage outreach campaigns.

• Track and report SEO performance with Google Analytics, Search Console, SEMrush, or Ahrefs.

• Align SEO strategies with paid campaigns for an integrated growth approach.

Analytics & Reporting

• Monitor campaign performance across paid and organic channels.

• Prepare weekly/monthly performance reports with actionable insights.

• Suggest growth experiments and scaling strategies based on data.

Skills & Competencies

• Strong knowledge of

  Google Ads, Meta Ads Manager, LinkedIn Ads, YouTube Ads

  .

• Expertise in

  SEO (on-page, off-page, technical)

  with proven track record.

• Understanding of

  marketing funnels, attribution models, CAC, ROAS, and LTV

  .

• Proficiency in tools like

  Google Analytics (GA4), Search Console.

• Strong Excel/Google Sheets and reporting dashboard skills.

• Analytical, data-driven, and detail-oriented mindset.

• Creative problem solver with ability to scale campaigns across channels.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Analytics, or IT.

• 2–3 years of hands-on experience

  across Paid Marketing, SEO, and Performance Marketing.

• Google Ads, Meta Ads, or SEO certifications are a plus.

• Proven ability to manage both paid and organic growth strategies.