Performance Marketing Specialist

About the Role

Apex Infotech India is seeking a dynamic Performance Marketing Specialist to plan, execute and optimize high-impact digital advertising campaigns across Meta (Facebook & Instagram), YouTube, Google and other social platforms. You will be responsible for end-to-end campaign management—from strategy and creative ideation through targeting, execution, analysis and continuous optimization—to drive brand awareness, qualified leads and measurable ROI.

Key Responsibilities

Campaign Strategy & Planning

· Develop media plans aligned to business goals for Meta Ads (Facebook, Instagram), YouTube video ads, Google Ads (Search, Display, Shopping) and SMO.

· Identify target audiences, set campaign objectives (awareness, consideration, conversion) and establish KPIs.

Ad Creative & Copywriting

· Collaborate with designers and copywriters to conceptualize and produce compelling ad creatives: static images, carousels, video scripts.

· Craft persuasive ad copy and CTAs that resonate with each platform’s audience.

Campaign Setup & Execution

· Configure and launch campaigns in Ads Manager, Google Ads Console and YouTube Studio.

· Implement proper tagging (UTMs, pixels), audience lists, conversion tracking and bid strategies (CPC, CPA, ROAS).

Optimization & Testing

· Monitor performance daily; conduct A/B tests on creatives, copy, audiences, bidding.

· Analyze metrics (CTR, CPC, CPL, CVR, ROAS) to refine targeting and budget allocation.

Reporting & Insights

· Prepare weekly/monthly performance reports with actionable insights and recommendations.

· Present key findings to stakeholders, translating data into strategic next steps.

SMO & Community Engagement

· Optimize brand presence on Facebook, Instagram, LinkedIn and other social channels.

· Engage with audiences organically: manage comments, respond to messages, and foster community growth.

Collaboration & Continuous Learning

· Work closely with SEO, content and design teams to align campaigns with broader marketing initiatives.

· Stay up-to-date with platform feature releases, algorithm changes and industry best practices.

Required Skills & Experience

· 3–5 years managing performance marketing campaigns on Meta Ads Manager, Google Ads and YouTube.

· Proven track record of hitting/exceeding KPI targets (CPA, CAC, ROAS).

· Strong understanding of SMO best practices and organic community engagement.

· Hands-on experience with campaign setup, A/B testing, audience segmentation and bid optimization.

· Proficient in Google Analytics, Facebook Analytics, Data Studio (or other BI tools).

· Excellent analytical skills, with the ability to turn data into clear, actionable insights.

· Solid copywriting skills and an eye for high-impact creatives.

Qualifications

· Bachelor’s degree in Marketing, Advertising, Business or related field.

· Google Ads and Facebook Blueprint certifications preferred.

· YouTube Ads certification a plus.

Personal Attributes

· Highly organized, detail-oriented and able to juggle multiple campaigns simultaneously.

· Strong communication and presentation skills.

· Curious, self-starter who proactively seeks performance improvements.

· Collaborative team player with a growth-mindset.

What We Offer

· Opportunity to own and scale end-to-end digital ad programs.

· Competitive salary and performance-linked incentives.

· Flexible work environment and professional development support.

Exposure to global clients and high-impact projects

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment

Work Location: In person