Performance Marketing Specialist (AI-Driven & Automation-Focused)

Company: ASAPP Info Global Group

(Leaders in B2B media, events, and intelligence platforms for construction, infrastructure & engineering)

About the Role

ASAPP Info Global is seeking a Performance Marketing Specialist who combines strategic growth marketing acumen with hands-on expertise in marketing automation and AI-driven campaign optimization.

This role is for someone who knows the ropes — you’ve run full-funnel paid campaigns, integrated automation tools, and built dashboards that actually drive decisions. You’ll be responsible for managing and scaling campaigns across ASAPP’s suite of B2B brands, digital platforms, and flagship events.

Key Responsibilities

1. Performance Marketing

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
• Manage campaign budgets, targeting, and creative to achieve CPL, CAC, and ROAS goals.
• Design and manage lead funnels across paid, organic, and remarketing channels.

2. Marketing Automation & CRM Integration

• Implement and manage end-to-end automation workflows using HubSpot, Zoho, ActiveCampaign, or similar tools.
• Build trigger-based nurturing journeys, lead scoring, and retargeting sequences.
• Ensure campaign data flows seamlessly between ad platforms, CRM, and analytics dashboards.

3. AI-Driven Marketing & Optimization

• Use AI tools (e.g., ChatGPT, Jasper, AdCreative.ai, Midjourney, Copy.ai) for copywriting, creatives, and ad testing.
• Build and test AI-assisted workflows for segmentation, predictive lead scoring, and conversion optimization.
• Continuously explore new AI-based ad and analytics tools to improve efficiency and results.

4. Analytics, Attribution & Reporting

• Set up and maintain tracking using GA4, GTM, Data Studio, and platform analytics.
• Run A/B tests, analyze audience cohorts, and optimize performance based on data, not assumptions.
• Prepare detailed weekly/monthly dashboards and actionable performance insights for leadership.

5. Cross-Team Collaboration

• Partner with sales, content, and product teams to align marketing objectives with business outcomes.
• Support creative and communication teams with data-backed recommendations.
• Collaborate with the data intelligence team to connect project insights (via IMPACCT, CRM, etc.) into campaign strategies.

Required Skills & Experience

• 5+ years

   in performance marketing or growth marketing (preferably B2B, SaaS, or events).
• Proven experience with 

  marketing automation platforms

   (HubSpot, Zoho, Active Campaign, etc.).
• Strong hands-on experience with 

  Google Ads, Meta Ads, LinkedIn Ads

  , and analytics tracking.
• Familiarity with 

  AI tools

   for content, creative, and performance optimization.
• Excellent understanding of 

  funnels, attribution, retargeting, and CRM integration

  .
• Proficient in 

  data visualization and reporting

   using GA4 / Looker Studio / Sheets.
• Self-starter — able to strategize, executes, and optimize independently.

Location:Sewri Mumbai (In -office)

Working days:Monday to Friday 9:30 am to 6:30 pm

Good to Have

• Experience in 

  B2B media, publishing, or infrastructure-related sectors

  .
• Familiarity with 

  RAG pipelines

  , 

  lead intelligence platforms

  , or 

  marketing APIs

  .
• Working knowledge of 

  SQL, Python, or advanced data workflows

   (a plus, not required).

What We Offer

• Opportunity to lead automation and growth initiatives across 

  India’s top B2B event and media ecosystem

  .
• Access to advanced 

  AI and marketing tech stack

  .
• Entrepreneurial, fast-paced work culture.
• Competitive compensation with growth opportunities.