Performance marketing manager

About us

Established in January 2015, uhomes.com has rapidly evolved into a global leader in student housing solutions. With a presence in over 500 cities worldwide, we offer an extensive inventory of high-quality living spaces strategically located in prominent university hubs. We have successfully served over 200,000 students globally, earning a reputation for reliability and excellence. Our innovative services, such as VR property viewing, detailed floorplans, and multilingual support, revolutionize the student accommodation search experience.

Role Description

This is a full-time remote role for a Performance Marketing Manager. The Performance Marketing Manager will be responsible for overseeing and optimizing our marketing campaigns. Daily tasks include:

• Own end-to-end performance marketing strategy and execution across paid search, social, display, video, and affiliate channels.
• Plan, launch, and optimize paid media campaigns to achieve KPIs such as CAC, ROAS, CTR, and conversion rates.
• Manage and allocate budgets effectively, ensuring maximum return on investment.
• Continuously run A/B tests on ad creatives, copy, landing pages, and audience targeting.
• Collaborate with content, design, product, and data teams to align messaging, creative, and user journey.
• Analyze campaign performance and present clear, actionable reports and dashboards.
• Stay current with platform trends, industry benchmarks, and algorithm changes to ensure top performance.
• Explore new growth channels and tactics, including influencer partnerships, native ads, and remarketing strategies.

Qualifications

• Experience with campaign management and digital marketing strategies
• Strong analytical skills for performance analysis and optimization
• Proficiency in marketing tools and platforms
• Experience in the education sector is a plus
• Study abroad background is a plus