Digital Marketing Team Lead

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About Us:

Uhomes.com is a global platform providing student housing solutions, founded in January 2015. We offer over 2.4 million high-quality living spaces in the worlds most prominent university hubs and have served more than 200,000 students worldwide. As a trusted partner for both students and property providers, we pride ourselves on ethical practices, transparency, and effective results.

Digital Marketing Team Lead

Job Overview:

The Digital Marketing Team Lead will oversee the planning, execution, and optimisation of digital marketing campaigns while managing a small team. This role requires strong leadership, an in-depth understanding of digital marketing channels, and the ability to inspire and deliver results in a competitive, student-focused market.

Key Responsibilities:

• Lead the Digital Marketing Team:

  Manage, mentor, and develop team members to deliver impactful campaigns aligned with business goals.

• Campaign Strategy & Execution:

  Plan, launch, and optimise campaigns across social media, SEO, PPC, and email to drive traffic, generate leads, and increase brand presence.

• Social Media Leadership:

  Direct content strategy and scheduling for platforms such as Instagram, Facebook, LinkedIn, and TikTok, ensuring resonance with student audiences.

• Content Creation & Coordination:

  Collaborate with creative teams to produce engaging blogs, videos, graphics, and other digital content.

• SEO & SEM Management:

  Drive keyword strategies, optimise website content, and manage paid campaigns for maximum visibility and ROI.

• Email Marketing:

  Design and monitor lead-nurturing campaigns to improve engagement and conversions.

• Performance Tracking:

  Monitor KPIs, generate reports, and implement insights from analytics tools such as Google Analytics, Facebook Insights, and SEMrush.

• Market & Competitor Research:

  Stay ahead of trends, assess competitor activity, and adapt strategies accordingly.

• Lead Generation:

  Develop initiatives to attract and convert high-quality leads effectively.

Requirements:

• Bachelors degree in Marketing, Digital Marketing, Communications, or related field.
• 3+ years of experience in digital marketing, with at least 1 year in a team lead or managerial role.
• Proven expertise in social media advertising, SEO, PPC, and content marketing.
• Strong leadership and project management skills.
• Proficiency in Google Analytics, Google Ads, social media tools, and email marketing platforms.
• Excellent written and verbal communication skills.
• Creative thinker with a data-driven approach.
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.

What We Offer:

• Competitive salary and incentives.
• Leadership role in a fast-growing international company.
• Collaborative and supportive work culture.
• Opportunities for skill growth and career development.

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