Strategy Development Develop and execute performance marketing strategies to achieve business goals. Define key performance indicators (KPIs) and set performance targets for marketing campaigns. Campaign Management Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn. Ensure campaigns are aligned with overall marketing objectives and brand guidelines. Data Analysis and Reporting Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide regular performance reports to senior management, highlighting key metrics and ROI. Budget Management Allocate and manage the marketing budget effectively to maximize ROI. Track and report on spending to ensure campaigns remain within budget. Collaboration Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution. Market Research Stay updated on the latest digital marketing trends, technologies, and best practices. Conduct competitive analysis to identify opportunities and threats in the market. Optimization Continuously test and optimize campaigns for better performance. Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.

More Jobs at Swashaa

Performance Marketing Manager

Adajan Gam, Surat

2.0 - 31.0 yrs

INR 3 - 4 Lacs

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Performance Marketing Manager