Swashaa

Strategy Development Develop and execute performance marketing strategies to achieve business goals. Define key performance indicators (KPIs) and set performance targets for marketing campaigns. Campaign Management Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn. Ensure campaigns are aligned with overall marketing objectives and brand guidelines. Data Analysis and Reporting Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide regular performance reports to senior management, highlighting key metrics and ROI. Budget Management Allocate and manage the marketing budget effectively to maximize ROI. Track and report on spending to ensure campaigns remain within budget. Collaboration Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution. Market Research Stay updated on the latest digital marketing trends, technologies, and best practices. Conduct competitive analysis to identify opportunities and threats in the market. Optimization Continuously test and optimize campaigns for better performance. Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.

1. Export-Import Documentation.  Prepare commercial invoices, packing lists, shipping bills, and airway bills for each international order.  Coordinate with CHA/freight forwarders for customs clearance and shipment scheduling.  Ensure compliance with Indian customs, DGFT, and RBI guidelines.  Track and update export documentation like FIRC, BRC, and AD Code processes.  Maintain physical and digital records for all shipments. 2. Import Documentation & ORM Closure.  Prepare all import-related documents including commercial invoices, packing lists, BOE (Bill of Entry), and coordinate with the CHA.  Maintain import records and ensure GST credits are properly claimed.  Coordinate with banks to submit BOEs and close ORMs against import remittances.  Track and reconcile all open ORMs and ensure full compliance with RBI reporting norms. 3. Bank & Forex Coordination  Liaise with banks for inward remittances, foreign currency transactions, and FIRC generation.  Follow up on pending realizations of export payments and update shipping bill closures.  Support in managing foreign inward remittances received via F Engine Inc (US entity) or other payment gateways. 4. Export Accounting  Record export sales and receipts accurately in Tally or Zoho Books.  Account for foreign exchange gain/loss, shipping costs, and export-related charges.  Prepare monthly reconciliation reports for international payments and shipments. 5. Internal Communication  Work closely with the marketing, warehouse, and customer service teams to ensure documentation matches shipped orders.  Support with filing GST, IGST refunds, and coordinating with CA for returns related to exports.

1. Export-Import Documentation.  Prepare commercial invoices, packing lists, shipping bills, and airway bills for each international order.  Coordinate with CHA/freight forwarders for customs clearance and shipment scheduling.  Ensure compliance with Indian customs, DGFT, and RBI guidelines.  Track and update export documentation like FIRC, BRC, and AD Code processes.  Maintain physical and digital records for all shipments. 2. Import Documentation & ORM Closure.  Prepare all import-related documents including commercial invoices, packing lists, BOE (Bill of Entry), and coordinate with the CHA.  Maintain import records and ensure GST credits are properly claimed.  Coordinate with banks to submit BOEs and close ORMs against import remittances.  Track and reconcile all open ORMs and ensure full compliance with RBI reporting norms. 3. Bank & Forex Coordination  Liaise with banks for inward remittances, foreign currency transactions, and FIRC generation.  Follow up on pending realizations of export payments and update shipping bill closures.  Support in managing foreign inward remittances received via F Engine Inc (US entity) or other payment gateways. 4. Export Accounting  Record export sales and receipts accurately in Tally or Zoho Books.  Account for foreign exchange gain/loss, shipping costs, and export-related charges.  Prepare monthly reconciliation reports for international payments and shipments. 5. Internal Communication  Work closely with the marketing, warehouse, and customer service teams to ensure documentation matches shipped orders.  Support with filing GST, IGST refunds, and coordinating with CA for returns related to exports.