Strategy Development Develop and execute performance marketing strategies to achieve business goals. Define key performance indicators (KPIs) and set performance targets for marketing campaigns. Campaign Management Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn. Ensure campaigns are aligned with overall marketing objectives and brand guidelines. Data Analysis and Reporting Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide regular performance reports to senior management, highlighting key metrics and ROI. Budget Management Allocate and manage the marketing budget effectively to maximize ROI. Track and report on spending to ensure campaigns remain within budget. Collaboration Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution. Market Research Stay updated on the latest digital marketing trends, technologies, and best practices. Conduct competitive analysis to identify opportunities and threats in the market. Optimization Continuously test and optimize campaigns for better performance. Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.
1. Export-Import Documentation. Prepare commercial invoices, packing lists, shipping bills, and airway bills for each international order. Coordinate with CHA/freight forwarders for customs clearance and shipment scheduling. Ensure compliance with Indian customs, DGFT, and RBI guidelines. Track and update export documentation like FIRC, BRC, and AD Code processes. Maintain physical and digital records for all shipments. 2. Import Documentation & ORM Closure. Prepare all import-related documents including commercial invoices, packing lists, BOE (Bill of Entry), and coordinate with the CHA. Maintain import records and ensure GST credits are properly claimed. Coordinate with banks to submit BOEs and close ORMs against import remittances. Track and reconcile all open ORMs and ensure full compliance with RBI reporting norms. 3. Bank & Forex Coordination Liaise with banks for inward remittances, foreign currency transactions, and FIRC generation. Follow up on pending realizations of export payments and update shipping bill closures. Support in managing foreign inward remittances received via F Engine Inc (US entity) or other payment gateways. 4. Export Accounting Record export sales and receipts accurately in Tally or Zoho Books. Account for foreign exchange gain/loss, shipping costs, and export-related charges. Prepare monthly reconciliation reports for international payments and shipments. 5. Internal Communication Work closely with the marketing, warehouse, and customer service teams to ensure documentation matches shipped orders. Support with filing GST, IGST refunds, and coordinating with CA for returns related to exports.
1. Export-Import Documentation. Prepare commercial invoices, packing lists, shipping bills, and airway bills for each international order. Coordinate with CHA/freight forwarders for customs clearance and shipment scheduling. Ensure compliance with Indian customs, DGFT, and RBI guidelines. Track and update export documentation like FIRC, BRC, and AD Code processes. Maintain physical and digital records for all shipments. 2. Import Documentation & ORM Closure. Prepare all import-related documents including commercial invoices, packing lists, BOE (Bill of Entry), and coordinate with the CHA. Maintain import records and ensure GST credits are properly claimed. Coordinate with banks to submit BOEs and close ORMs against import remittances. Track and reconcile all open ORMs and ensure full compliance with RBI reporting norms. 3. Bank & Forex Coordination Liaise with banks for inward remittances, foreign currency transactions, and FIRC generation. Follow up on pending realizations of export payments and update shipping bill closures. Support in managing foreign inward remittances received via F Engine Inc (US entity) or other payment gateways. 4. Export Accounting Record export sales and receipts accurately in Tally or Zoho Books. Account for foreign exchange gain/loss, shipping costs, and export-related charges. Prepare monthly reconciliation reports for international payments and shipments. 5. Internal Communication Work closely with the marketing, warehouse, and customer service teams to ensure documentation matches shipped orders. Support with filing GST, IGST refunds, and coordinating with CA for returns related to exports.
Design and deliver creative and engaging social media strategies Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, and YouTube, adapting content to suit different channels and audiences Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later Create and coordinate original and engaging multimedia content across multiple social platforms Develop, launch and manage new competitions and campaigns that promote your organisation and brand Form key relationships with influencers across social media platforms Undertake audience research Manage and facilitate social media communities by responding to social media posts and developing discussions Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Audience Insights Identify consumer trends to help with planning social media campaigns Optimise content to further encourage community interaction and engagement Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity Analyse competitor activity Recommend improvements to increase performance Set targets to increase brand awareness and increase customer engagement and loyalty Manage, motivate and coach junior staff such as social media executives or assistants Manage and track budgets for social media activities
Design and deliver creative and engaging social media strategies Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, and YouTube, adapting content to suit different channels and audiences Oversee, plan and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Buffer, Asana and Later Create and coordinate original and engaging multimedia content across multiple social platforms Develop, launch and manage new competitions and campaigns that promote your organisation and brand Form key relationships with influencers across social media platforms Undertake audience research Manage and facilitate social media communities by responding to social media posts and developing discussions Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook Audience Insights Identify consumer trends to help with planning social media campaigns Optimise content to further encourage community interaction and engagement Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity Analyse competitor activity Recommend improvements to increase performance Set targets to increase brand awareness and increase customer engagement and loyalty Manage, motivate and coach junior staff such as social media executives or assistants Manage and track budgets for social media activities Educate other staff on the use of social media and promote its use within your company (inhouse roles) Encourage collaboration across teams and departments
Minimum 1 to 2 years of experience in product listing on Shopify Ability to measure jewelry products (rings, bracelets, necklaces) and enter accurate dimensions Maintain and manage product catalog data in Excel or Google Sheets Write clear, SEO-friendly product titles, descriptions, and bullet points Coordinate with the design/photography team for missing or updated images