Job Title: Senior SEO Manager Location: Mumbai, India Experience Required: 6+ years Employment Type: Full-Time About the Role: We are looking for a highly skilled and strategic Senior SEO Manager to lead our organic growth initiatives across multiple verticals. The ideal candidate will be a data-driven SEO expert with a strong command of both technical and content-focused SEO, including off-page strategies and EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) best practices. You should be proficient in tools like GA4, GSC, SEMrush, Ahrefs, and Looker Studio , and capable of mentoring a growing SEO team. Key Responsibilities: Develop and own the end-to-end SEO strategy including on-page, off-page, and technical SEO . Implement and optimize EEAT signals across all content and link-building efforts to build brand authority. Plan and execute link-building campaigns , outreach efforts, and content partnerships aligned with Google’s quality guidelines. Conduct detailed keyword research, competitor audits, and opportunity analysis to identify content gaps and ranking opportunities. Monitor and enhance site performance using Google Analytics (GA4) , Google Search Console , SEMrush , Ahrefs , and Looker Studio . Create and maintain SEO dashboards and performance reports in Looker Studio to track KPIs, rankings, and traffic trends. Collaborate with development, content, paid media, and product teams to ensure SEO best practices are implemented. Lead and mentor a team of SEO specialists, driving continuous improvement and training initiatives. Stay updated with search engine algorithm changes and adjust strategies proactively. Key Requirements: Minimum 6 years of hands-on SEO experience , with proven success in driving organic growth. Deep understanding of EEAT principles and experience implementing them at a strategic and content level. Strong knowledge of off-page SEO , including ethical link-building strategies, brand mentions, and digital PR. Expertise in technical SEO (structured data, site speed, indexation, Core Web Vitals, canonical tags). Proficiency in SEO tools: GA4 , GSC , SEMrush , Ahrefs , Looker Studio , Screaming Frog, etc. Familiarity with CMS platforms like WordPress, Shopify, or custom headless CMS systems. Excellent communication, leadership, and stakeholder management skills. Nice to Have: Experience working with international or multilingual websites. Understanding of SEO for JS frameworks (React, Next.js) and AWS-hosted environments. Knowledge of ORM (Online Reputation Management) and content-driven SEO. Show more Show less