Sundaram Steels logo

Performance Marketing Manager

0 years

18 - 24 Lacs

delhi

Posted:3 hours ago| Platform: GlassDoor logo

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Skills Required

marketing retention strategy content crm management optimization testing scalability efficiency design data test messaging analytics reporting shopify tracking reports networks experimentation

Work Mode

On-site

Job Type

Full Time

Job Description

Key ResponsibilitiesStrategy & Planning

  • Develop and execute a full-funnel performance marketing strategy across Meta, Google, YouTube, Affiliates, and more.
  • Set and own monthly and quarterly performance KPIs — CAC, ROAS, LTV, and retention goals.
  • Work closely with the CGO to align paid strategy with brand, content, and CRM plans.

Execution & Optimization

  • Lead day-to-day campaign management and optimization across platforms (Meta, Google, etc.).
  • Implement rigorous A/B testing across creatives, landing pages, audiences, and bids.
  • Optimize for scalability and profitability — balancing acquisition cost with lifetime value.
  • Manage ad budgets, pacing, and efficiency across channels.

Creative Strategy & Coordination

  • Partner with the design and content teams to build thumb-stopping ad creatives.
  • Brief creative teams using data-backed insights on what’s working (and what’s not).
  • Test new hooks, messaging, and formats regularly (UGCs, reels, testimonials, etc.).

Analytics, Reporting & Attribution

  • Own marketing dashboards and attribution — use GA4, Meta, Google Data Studio, Shopify Analytics, etc.
  • Set up event tracking, pixels, and funnel analytics with precision.
  • Present weekly and monthly reports with insights and action plans for performance improvement.

Team & Vendor Management

  • Manage internal executives and/or external agencies for campaign execution.
  • Evaluate and onboard new growth tools, affiliate networks, and ad-tech partners.
  • Train junior marketers in campaign hygiene, reporting, and experimentation frameworks.

Job Type: Full-time

Pay: ₹150,000.00 - ₹200,000.00 per month

Work Location: In person

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