Performance Marketing Manager

Key Responsibilities

Paid Advertising (B2B Growth Focus)

• Plan, launch, and optimize performance marketing campaigns across

  Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta Ads, Quora Ads, Twitter/X Ads, Programmatic Platforms, and WhatsApp Marketing

  .
• Create and test ad creatives, landing pages, and audience segments to improve

  CTR, CPL, MQL-to-SQL conversion

  , and overall campaign efficiency.
• Implement advanced strategies including

  re-marketing, account-based marketing (ABM), custom audiences, lookalike audiences, RLSA, bid optimization, and funnel-based segmentation

  .
• Manage daily, weekly, and monthly budgets; track spend efficiency; optimize CAC and ROI.
• Drive full-funnel paid acquisitionfrom awareness to consideration to lead generation and re-engagement.
• Collaborate with the design and content team to create high-performing ads, landing pages, and communication sequences.

Analytics & Reporting

• Set up and manage tracking via

  Google Analytics, Tag Manager, CRM, and pixel/event tracking across all paid platforms

  .
• Build dashboards for real-time monitoring of campaign performance across channels.
• Analyze metrics such as

  CPL, CAC, ROAS, attribution paths, funnel conversion

  , and provide actionable insights.
• Conduct A/B tests on ads, landing pages, audience segments, bidding strategies, and remarketing flows.

Growth Strategy & Funnel Optimization

• Develop a structured paid acquisition roadmap aligned with monthly/quarterly growth goals.
• Create playbooks for scaling high-performing campaigns and retiring underperforming ones.
• Align paid media strategy with sales to ensure smooth lead flow and quality.
• Drive experiments across channels to unlock new opportunities (e.g., WhatsApp automation, video ads, lead forms, conversational ads)

Desired Skills & Experience

• 4-6 years of hands-on experience in

  performance marketing

  for

  B2B SaaS or service-based companies

  .
• Expertise in

  Google Ads, LinkedIn Ads, Meta Ads, programmatic ads, YouTube Ads, WhatsApp marketing, Quora Ads, and X (Twitter) Ads

  .
• Strong understanding of

  landing page optimization, lead quality improvement, and conversion rate optimization

  .
• Proficiency with

  Google Analytics, Tag Manager, CRM platforms, UTM tracking

  , and attribution models.
• Ability to manage large budgets while delivering predictable and scalable results.
• Added advantage: Experience in the

  Logistics / Last-Mile Delivery / SaaS

  domain.