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Job Title: Performance Marketing Manager The Role The Performance Marketing Manager will be responsible for managing, planning, executing, and optimizing performance marketing campaigns to drive customer acquisition, retention, and revenue growth. The ideal candidate will have experience in managing paid search, paid social, display, affiliate, and email marketing channels. What you’ll do: Develop and execute performance marketing campaigns across various channels, including paid search, paid social, display, affiliate, and email marketing. Monitor and optimize campaigns to achieve KPIs, including CAC, ROAS, CPA, and retention metrics. Conduct regular A/B testing to optimize ad copy, landing pages, and targeting. Conduct regular analysis of campaign performance, and provide insights and recommendations for improvement. Manage relationships with external partners, including agencies, ad networks, and affiliates. Collaborate with cross-functional teams, including product, creative, and analytics teams, to ensure cohesive marketing messaging and strategy. Stay up-to-date with industry trends and best practices, and identify new opportunities for growth. Who We Are Looking for: Bachelor's degree in marketing, business, or a related field. 7-10 years of experience in performance marketing, preferably in an e-commerce or tech industry. Strong knowledge of performance marketing channels, including paid search, paid social, display, affiliate, and email marketing. Experience managing campaigns on Google Ads, Facebook Ads, and other ad platforms. Familiarity with marketing analytics tools, such as Google Analytics and Tableau. Excellent communication, organizational, and project management skills. Ability to work independently and as part of a team in a fast-paced environment. Passion for data-driven marketing and a desire to constantly learn and improve. Location: Work from Office- Gurugram What We Offer ● The opportunity to have an impact on thousands of learners’ lives ● To work with a brilliant and globally diverse team Who We Are MSM Unify is a leader of innovation and globalization initiatives in the international education sector. We strive for people and community empowerment through education, technology, and partnerships with industry and the academe. Across different business lines, we provide agile, first-in-class products in enrollment management, education management, and edtech. Through our multi-platform solutions, we help higher education institutions (HEIs) increase their international student enrollment through building global and in-country offices, managing agent networks, and providing personalized services for admissions, marketing, back-office support, process management, market entry and expansion, and recruitment automation, to name a few. The numbers reflect our industry leadership: ● Presence in 21 countries and growing ● An affiliate network of over 4,500 agents ● Global and in-country offices, direct partnership, PPPs, and strategic alliance with 800+ institutions in Canada, US, UK, Australia, Europe, and other leading destinations for students We are a finalist at the PIEoneer of the Year category of the prestigious PIEoneer Awards 2020. Our work has created meaningful, long-term impacts on institutional revenue and community transformation through international education, making us a Partner for Life and a Partner in Growth. Know more about us: www.msmunify.com. Thank you for your interest in MSM – we appreciate your desire to work with us! However, only those applicants that have been selected for an interview will be contacted. MSM offers equal employment opportunities to all persons without regard to race, color, ethnicity, religion, sex, sexual orientation, gender identity, national origin, age, marital status, physical or mental disability, parental status, housing status, genetic information, arrest record, source of income, or military status, in accordance with applicable federal, provincial, state, and equal employment opportunity laws. Show more Show less
