Performance Marketing Manager

Job Title: Performance Marketing Manager (Meta Ads Preferred)

Location:

Working Days:

About Saffron Edge:

Saffron Edge is a high-performance digital marketing company delivering measurable results for ambitious brands. With deep expertise across the entire digital marketing ecosystem, we help businesses scale through advanced SEO, ABM, Paid Marketing, Social Media, and Marketing Automation.

Performance Marketing Manager

Role Summary:

Meta Ads (Facebook/Instagram)

Key Responsibilities:

Meta Ads (Primary Focus)

• Plan, deploy, and optimize Meta Ads campaigns for lead generation, conversions, and remarketing.
• Develop detailed audience segmentation, creative strategy, and funnel optimization.
• Conduct continuous A/B testing on creatives, audiences, and placements.

Multi-Channel Performance Marketing

• Launch and optimize Google Ads (Search, Display, Performance Max), LinkedIn Ads, and Reddit Ads.
• Build full-funnel paid marketing strategies across channels.
• Ensure accurate conversion tracking via GA, GSC, pixel, UTM, and GTM setup.

Data & Analytics

• Monitor daily budgets, bids, pacing, CPA, ROAS, and performance metrics.
• Prepare weekly/monthly performance reports with insights and optimization plans.
• Identify opportunities for scale, reduce inefficiencies, and improve cost-efficiency.

Collaboration & Leadership

• Work closely with content, design, and development teams to strengthen ad creatives and landing pages.
• Collaborate with the SEO and ABM teams to align paid and organic strategy.
• Recommend performance-driven improvements across campaign funnels.

Knowledge & Experience:

• 3–5 years of proven experience

  in performance marketing.
• Strong expertise in

  Meta Ads (must-have)

  with successful scaling case studies.
• Skilled in Google Ads, LinkedIn Ads, and/or Reddit ads.
• Hands-on experience with A/B testing, remarketing funnels, and CRO.
• Proficiency in analytics tools (GA, GTM, GSC, Ads Manager dashboards).

Key Skills:

• Meta Ads strategy (primary)
• Campaign Optimization & Audience Targeting
• Funnel Building & CRO
• Budget & Bid Management
• Data Analytics & Insights
• Strong Communication & Reporting
• Problem-solving and real-time troubleshooting

Attitude & Approach:

• ROI-driven with accountability for measurable results
• Experimental mindset—curious, proactive, and data-led
• Ability to handle multiple campaigns simultaneously
• Strong ownership and execution-focused mindset

Benefits:

• 5 Days Working (Sat & Sun Off)
• Flexible working hours
• Health Insurance
• Opportunity to work with global brands and large-scale budgets
• Growth-focused work culture with leadership exposure

Thanks!!