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InCred Money
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Performance Marketing Manager

Performance Marketing Manager

InCred Money

5 years

0 Lacs

mumbai maharashtra india

Posted:9 hours ago| Platform:

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Skills Required

marketing drive metrics design analytics test messaging targeting strategies tracking reporting firebase mobile measurement ads reports data communication collaboration retention scaling collaborative learning development

Work Mode

On-site

Job Type

Full Time

Job Description

Location

Mumbai - Andheri

About the Role

Performance Marketing Manager

Key Responsibilities

Own and optimize
Google App Campaigns (UAC)
to drive installs, sign-ups, and in-app transactions.
Define, track, and optimize performance metrics (CPI, CPA, ROAS, LTV, retention).
Manage and allocate budgets across channels to deliver efficient growth at scale.
Collaborate with product, design, and analytics teams to build creatives, test messaging, and optimize user funnels.
Run A/B and multivariate tests across targeting, bidding strategies, and creatives.
Ensure accurate tracking, attribution, and reporting through Firebase, GA4, and Mobile Measurement Partners (AppsFlyer, Adjust, Branch).
Stay updated with
Google Ads best practices
and fintech-specific advertising regulations.
Deliver actionable insights and present performance reports to leadership.

Requirements

5+ years of experience
in performance marketing/user acquisition.
Proven track record of managing
Google App Campaigns (UAC), Facebook Campaigns
at scale.
Strong understanding of fintech customer journeys (investments, loans, broking, etc.).
Proficiency with
Firebase, GA4, AppsFlyer/Adjust/Branch
.
Strong analytical skills; data-driven approach to decision-making.
Excellent communication and cross-functional collaboration skills.

Nice-to-Haves

Experience with Apple Search Ads, Meta, TikTok, or programmatic channels.
Exposure to retention/lifecycle marketing (push, email, in-app).
Prior experience in startups or high-growth fintech apps.

What We Offer

Opportunity to drive growth in a
fast-scaling fintech app
.
Collaborative work culture with product, analytics, and creative teams.
Competitive salary + performance-linked incentives.
Learning and career development opportunities.

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