Performance Marketing Manager

About The Job

We're Hiring: Performance Marketing Manager (TikTok & YouTube)

Performance Marketing Manager

TikTok, YouTube, and other key platforms

Job Purpose

drive the success of our marketing initiatives

the US and New Zealand

Key Responsibilities

Performance Marketing Strategy & Execution:

• Develop and execute robust marketing strategies focused on customer acquisition, conversion, and retention.
• Optimize paid search campaigns (Google Ads, YouTube Ads) to drive quality traffic and results.
• Collaborate with the Social Media Manager on TikTok advertising initiatives.
• Run direct-to-consumer marketing to boost sales and brand engagement.
  

Regional & Local Market Expertise

• Manage campaigns across multiple global markets, tailoring strategies to local audiences.
• Deep focus on US and New Zealand marketsaligning with cultural trends and compliance.
  

Revenue & Sales Alignment

• Set and achieve revenue goals in collaboration with the Sales team.
• Ensure marketing plans support broader commercial objectives.
  

Campaign Analysis & Optimization

• Analyze campaign performance and optimize based on key metrics.
• Use e-commerce and UX insights to improve website journeys and conversion rates.
  

Cross-Functional Contribution

• Support other tasks or special projects as neededyou're a team player!
  

Education

What You Bring:

• Bachelor's in Marketing, Business, or related field (Master's a plus).
  

Work Experience

• 35 years of hands-on experience in performance marketing (food manufacturing, e-commerce, or agency background preferred).
• Proven success in Google AdWords, Facebook Business Manager, and campaign execution on TikTok & YouTube.
• Familiarity with international markets and direct-to-consumer strategies.
• Strong analytical skills and an eye for conversion-focused UX.
  

Training & Certifications

• Google Ads Certification.
• Facebook Blueprint Certification.
• Google Analytics IQ.
• Bonus: HubSpot, CRO, Data Visualization, Marketing Automation.
  

Why Join Us

• Work with a passionate team in the pet food industry.
• Flexible, collaborative, and fast-paced work environment.
• Real impact on global marketing strategy.
• Opportunities for career growth and upskilling.
  

Ready to Lead Performance Marketing with Purpose