Performance Marketing Lead

Job Description

About the Role: We are looking for a Performance Marketing Lead to take full ownership of our paid marketing efforts. You will plan, execute, and manage high-performing campaigns across all major paid platforms. Your main goal will be to generate quality leads and deliver a strong return on ad spend (ROAS). You’ll work closely with the sales team, lead a small performance team, and play a key role in scaling our marketing impact. What You’ll Do: Plan, launch, and optimize paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms Manage large-scale budgets while ensuring a positive ROI Generate qualified leads and track campaign performance end-to-end Work with internal teams to ensure landing pages and messaging align with ad campaigns Collaborate closely with the sales team to improve lead quality and conversion Lead and mentor a small team of performance marketers Use CRM tools to track and nurture leads effectively Monitor key campaign metrics, identify trends, and continuously improve performance Research market trends, competitor strategies, and audience insights to inform campaigns Report campaign performance with clarity and actionable insights What We’re Looking For: 4+ years of hands-on experience in performance marketing Proven ability to manage and optimize campaigns across all major paid platforms Strong knowledge of lead generation and funnel optimization Experience working with CRM platforms (e.g., HubSpot, Zoho, Salesforce) Solid understanding of ad analytics, tracking, and attribution Ability to work with data and draw insights to improve campaign strategy Clear understanding of how different business and external factors impact campaigns Experience leading a team and cross-functional collaboration Strong communication, decision-making, and problem-solving skills Nice to Have: Experience in B2B marketing, Events or SaaS Knowledge of marketing automation tools Certification in Google Ads, Meta Blueprint, or similar platforms is an added advantage Why Join Us? Opportunity to lead and grow a high-impact function Work with a driven, collaborative team Make a real difference in a growing company Performance-driven culture with focus on learning and innovation