Performance Marketing Lead

Summary

Roles And Responsibilities

• Develop and execute Paid Media campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Lead a team of Paid Media specialists to maximize campaign performance and ROI.
• Analyze campaign data and provide actionable insights to optimize performance and drive continuous improvement.
• Monitor industry trends and best practices to stay ahead of the competition.
• Collaborate with cross-functional teams to ensure alignment with overall marketing strategy.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in Paid Media with a proven record of driving successful campaigns.
• At least 2 years of experience leading a team of 3–4 members and managing a portfolio of at least 10 accounts.
• Strong knowledge of digital marketing platforms and tools.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Experience mentoring and guiding a team of Paid Media specialists.
• Strong communication and interpersonal skills.
• Ability to thrive in a fast-paced environment and meet tight deadlines.