Performance Marketing Lead

As a Performance Marketing Lead at our fast-growing startup, you will play a crucial role in driving growth and turning data into actionable insights. Your responsibilities will include: - Taking full ownership of paid marketing initiatives from start to finish - Designing and executing targeted campaigns to generate high-quality leads and conversions - Optimizing conversion funnels, testing strategies, and refining messaging to maximize ROI - Driving retention through remarketing and personalized campaigns - Defining growth metrics, tracking performance, and pivoting based on data insights - Collaborating with product, design, and customer teams to accelerate results To excel in this role, you should have: - 8+ years of performance marketing experience, preferably in D2C/B2C e-commerce - A proven track record of scaling paid campaigns with measurable results - Hands-on expertise with Google Analytics, Ads Manager, and attribution tools - A strong analytical mindset with the ability to translate data into effective strategies - A bias for action, being comfortable with running multiple campaigns in a fast-paced environment - Curiosity and a willingness to experiment with new trends and channels If you are ready to take ownership of growth and drive direct impact, we invite you to apply now or send your resume to OfficeAdmin@vairam.co. Join our growth journey and be part of our mission to scale, innovate, and make a difference.,