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5.0 - 10.0 years

16 - 25 Lacs

Pune

Work from Office

About Us: Levi & Korsinsky is committed to advocating for shareholders and consumers, seeking justice from major corporations and their executives. With decades of experience, our attorneys have established groundbreaking legal precedents in high-stakes securities and class action lawsuits nationwide. Our rapidly expanding marketing division, part of an established international law firm with over 22 years of history. We are rapidly expanding in-house team in technology, AI, CRM development, customer service automation, digital marketing. Job Overview: The role will be responsible for developing and optimizing digital campaigns for lead generation and marketing, manage budgets, analyze performance metrics, collaborate on content, and implement SEO/SEM strategies to maximize ROI. Key Responsibilities: Campaign Management: Develop, execute, and optimize performance marketing campaigns across platforms, including Google Ads, Meta (Facebook and Instagram), and other relevant digital channels. Analytics and Reporting: Track, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, and ROI, and make data-driven recommendations to optimize spending. SEO & SEM: Oversee SEO and SEM strategies to improve organic and paid search visibility, ensuring maximum reach and engagement. Content Collaboration: Work closely with content and creative teams to develop engaging ad copy, visuals, and landing pages that align with campaign objectives and brand voice. Budget Management: Plan, allocate, and monitor the digital marketing budget effectively, ensuring cost efficiency and high returns on ad spends. A/B Testing: Conduct A/B tests to measure ad effectiveness, optimize performance, and provide insights for continuous improvement. Audience Targeting and Segmentation: Utilize customer data for precise targeting, segmentation, and retargeting to drive conversions and retention. Qualifications - 3+ years of experience in performance marketing, preferably in the FMCG industry. - Proven track record of running successful digital campaigns with measurable ROI. - Expertise in using digital marketing platforms, such as Google Ads, Facebook Ads Manager, and others. - Strong analytical skills and experience with web analytics tools like Google Analytics. - Proficiency in data analysis, budget management, and campaign optimization. - Knowledge of SEO, SEM, and best practices for lead generation. - Excellent communication and project management skills. Work Location: We Work, Survey No. 25, Eleven West, Baner, Pune. Shift Timings: US Shift (6 PM to 3 AM IST) Work Setting: Work from Office, 5 Days a week. Why you should Join Us: Competitive Compensation: We offer competitive salaries and benefits packages to attract and retain top talent. Work-Life Balance: We understand the importance of work-life balance and offer flexible work arrangements to help employees manage their personal and professional lives. Collaborative Environment: Levi & Korsinsky fosters a collaborative and inclusive work environment where employees are encouraged to share ideas and work together to achieve common goals. Opportunities for Impact: Working at Levi & Korsinsky means being part of a team that is dedicated to making a difference. Our work has a direct impact on the lives of shareholders and consumers.

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2.0 - 6.0 years

3 - 5 Lacs

Thane, Navi Mumbai, Kalyan

Work from Office

Manage PPC/SEM campaigns on Google & Meta Ads. Optimize ads, conduct keyword research, and improve CPC & CTR. Plan strategy, analyze data, and boost lead generation within budget. Required Candidate profile Bachelor’s in Marketing or related; 3+ yrs in PPC/SEM; skilled in Google & Meta Ads; strong analytics & keyword research; proven ROI results; excellent communication & attention to details.

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2.0 - 6.0 years

0 Lacs

hyderabad, telangana

On-site

As a Performance Marketing Executive at Multiplier AI, you will play a crucial role in our marketing team by leveraging your hands-on experience in Google Ads to drive successful performance marketing campaigns. Your primary responsibilities will include planning, executing, and optimizing campaigns across various digital channels to ensure maximum effectiveness and ROI. The ideal candidate for this position is someone who is highly analytical, data-driven, and results-oriented. You should have a proven track record in executing campaigns, managing budgets effectively, and collaborating with team members to achieve common goals. Your ability to interpret data and derive actionable insights will be key in optimizing campaign performance and driving business growth. In this role, you will have the opportunity to work with leading pharmaceutical companies such as Abbott, Cipla, Sun Pharma, Glenmark, and Galderma. By utilizing your expertise in Google Ads and other performance marketing tools, you will contribute to the success of our clients and help them make smarter decisions based on intelligent, data-backed platforms. If you are passionate about performance marketing, thrive in a fast-paced environment, and are looking to make a significant impact in the pharmaceutical industry, we encourage you to apply for this exciting opportunity at Multiplier AI. Join us in revolutionizing how pharma companies optimize their operations and achieve their business objectives through cutting-edge AI-driven technology solutions.,

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15.0 - 20.0 years

0 Lacs

karnataka

On-site

As a key member of the team at BIAL, your primary role will involve defining a go-to-market strategy aimed at achieving profitability. Your responsibilities will include driving Commercial Revenue Growth for the Airport by developing and implementing marketing strategies to enhance business performance, maximize growth opportunities, and elevate the overall customer experience at the airport. Working within the Commercial marketing team, you will play a crucial role in integrating brand management, digital marketing, and offline marketing expertise in both B2C and B2B environments. Your tasks will involve formulating brand and marketing strategies, executing integrated campaigns from inception to completion, and evaluating ROI as a critical metric. Understanding consumer behavior, market trends, managing sub-brands, increasing share of voice, and analyzing performance data will be essential aspects of your role. Effective stakeholder management, both internally and externally, will also be a key focus area. Your responsibilities will span across various functions such as events, activations, advertising, visual merchandising, digital commerce & martech, and social media within the division, covering commercial products like retail, F&B, lounges, services, and transportation. Key Accountabilities: a. Performance Marketing & Strategic Planning: - Develop short-term and long-term marketing strategies for retail/F&B and entertainment sectors to optimize business performance and revenue opportunities. - Utilize customer profiling and segmentation insights to enhance passenger/guest experience. - Integrate performance marketing with retail, F&B, lounge operations, Duty-Free teams, and digital marketing initiatives to drive revenue and improve passenger experience. b. Building Strategic Alliances and Partnerships: - Identify potential brands and products for strategic partnerships and alliances, considering advertising and sponsorships for events. c. Innovation, Market Intelligence, and Best Practices: - Conduct market research, benchmarking, and passenger profiling to identify new business opportunities. - Monitor market trends in the Retail and Hospitality industry, identifying collaboration opportunities. d. Leadership and Mentoring: - Provide leadership, support, mentorship, and development opportunities for direct reports. Job Specifications: - Education: MBA/Post Graduation - Experience: 15-20 years in shopping mall, FMCG, AlcoBev, Sports, Retail/F&B in a Senior Management role - Exposure to revenue-based marketing and digital innovation - Strong strategic thinking, negotiation, stakeholder management skills - Leadership abilities, problem-solving, decision-making skills - Budgeting and P&L accountability - International experience is a plus, but not mandatory.,

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2.0 - 6.0 years

0 - 0 Lacs

faridabad, haryana

On-site

You will be joining our team as a Google Ads and Social Media Advertising expert, where your main focus will be on managing Google and Social Media Ad accounts for our clients. Your role will involve analyzing results to identify patterns and trends that can enhance lead generation and improve the efficiency of ad spending. You will also be responsible for enhancing Google Ads accounts and maximizing return on investment. Your responsibilities will include managing all aspects of Google Ad campaigns, creating and optimizing ad campaigns and paid search landing pages, analyzing and optimizing ad campaigns to boost return on investment, and utilizing Google Ads for various online marketing endeavors. Additionally, you will manage and optimize display campaigns across different devices, develop PPC strategies to increase website traffic and generate leads, and collaborate closely with a team of marketers, Google Ads specialists, and engineers. To excel in this role, you should have at least 2 years of experience in the field, hold a degree in digital marketing or a related business field, possess extensive knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), Google Analytics, and Social Media Advertising, and have a good grasp of search engine optimization (SEO) and search engine marketing (SEM). A Google Ads certification and proficiency in using Word, Excel, and PowerPoint for creating reports and presentations for clients are also required. The compensation for this position is in the range of 3 to 4 Lakhs per annum, and you will be expected to work 5 days a week.,

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4.0 - 8.0 years

11 - 16 Lacs

Bengaluru

Work from Office

DESCRIPTION Amazon Advertising operates at the intersection of advertising and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazons mobile and desktop websites, proprietary devices and DSP solution. We believe that advertising, when done well, can enhance the customer experience and generate a positive return on investment for our advertising partners. We are looking for a highly motivated Account Manager to join our talented team to help scale our growing Advertising program. Account Managers partner with Sales and other internal Amazon business stakeholders to drive advertiser success. As an Account Manager you are passionate about understanding business drivers for performance, the range of Amazon products available to our advertisers, and engaging with internal partners to deliver on these. You play a key role on the account team, growing the business by being the customer expert, developing audience and optimization recommendations. You possess strong analytical ability, and will develop deep expertise in Amazons products and proprietary metrics to build winning campaigns and optimizing performance to derive insights and meet our advertisers needs. You also thrive in ambiguous situations, with exemplary stakeholder management and communication skills, helping you work across global locations. Core responsibilities: - Become an expert on Amazon solutions and adapt recommendations based on advertiser needs - Optimize campaign performance that fulfills advertiser goals - In-depth data analysis to develop actionable insights and recommendations for campaigns - Work cross-functionally with Sales and other Amazon partners to deliver towards business goals BASIC QUALIFICATIONS - 2+ years of sales or account management experience - 2+ years of digital advertising and client facing roles experience - Experience with Excel - Experience analyzing data and best practices to assess performance drivers PREFERRED QUALIFICATIONS - Experience analyzing key open issues and resolution metrics for each of the managed accounts - Experience in relationship management within technology, start-ups, or SaaS Platforms

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4.0 - 8.0 years

10 - 20 Lacs

Chennai

Work from Office

4–8 yrs in performance marketing/digital ads with ROI focus. Degree in marketing/data/business. Skilled in analytics tools & platforms. Expert in Google, Meta ads. Detail-oriented, organized, team player, strong communicator. Perks and benefits • Attractive compensation & benefits & ESOP.

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10.0 - 14.0 years

27 - 30 Lacs

Gurugram

Work from Office

Role & responsibilities 1. Architect a Cohesive Omni-Digital Strategy Lead the annual digital roadmap in partnership with brand, retail, D2C, and agency teams. Own the full-funnel digital narrative: TOF (Branding), MOF (Consideration), BOF (Conversion & Store Traffic). Deliver measurable performance across paid media, SEO, affiliate, organic, and influencer levers. Drive omnichannel impact by connecting digital campaigns to retail footfalls and CRM activations. Continuously optimize ROAS through creative A/Bs, platform innovations, and real-time interventions. 2. Power a Digital-First Brand Presence Influence digital content creation with Brand team to create impact Work closely with Brand team to get best -n-class outcomes on influencer, social, video, and mobile-first assets for stronger TOF & MOF recall Guide UX/UI upgrades and digital journey optimization across Blackberrys.com and marketplaces. 3. Execution Excellence & Partner Management Lead digital agencies through strategy, briefing, execution, and reporting. Define clear, performance-oriented KPIs across campaigns and initiatives. 4. Process, Budget & Tech Enablement 5. Tools & Ecosystem Exposure Platforms : Meta Business Suite, Google Ads, GA4, Instagram Analytics Listening & CRM : Locobuzz, Meltwater, marketing automation tools Commerce : Marketplaces (e.g., Myntra), D2C platforms Others : Strong in Excel, PowerPoint, documentation, and performance dashboards Preferred candidate profile Digital-first and strategic mindset High analytical aptitude and problem-solving Strong creative sensibility and innovation focus Stakeholder and team leadership Strong communication and presentation abilities Deep knowledge of D2C performance marketing, SEO, TOF content strategies, and Retention Experience in performance marketing, TOF media planning, SEO, affiliate, and content strategies. Highly proficient in Meta & Google platforms and tools Previous experience in fashion e-commerce is an advantage Strong negotiation, stakeholder management, and agency handling skills.

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0.0 - 3.0 years

1 - 4 Lacs

Bharuch

Work from Office

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Surendranagar

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Mehsana

Work from Office

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Vadodara

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Surat

Work from Office

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Rajkot

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Gandhinagar

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Bhavnagar

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Jamnagar

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Ahmedabad

Work from Office

Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Nagapattinam

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Cuddalore

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Kanyakumari

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Thoothukudi

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Dindigul

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Erode

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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0.0 - 3.0 years

1 - 4 Lacs

Thanjavur

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Marketing Associate JD: Project Coordination across various Marketing initiatives Work across multiple Strategic Marketing activities Create a multi-channel marketing strategy Manage external marketing support partners Track KPIs of marketing campaigns Develop Content Management plan and execute it Write marketing messages for online and offline campaigns Responsible for multiple performance marketing initiatives for lead generation Socialization of Multiple ideas within the organization Conduct market research to identify new opportunities Gather and analyze consumer behavior data (e.g. web traffic and rankings) Create reports on marketing and sales metrics, like conversion rates Assist with planning & organizing promotional events Coordinate with the Marketing Design and Content teams to create marketing collateral Keep organized records of marketing metrics and results of past campaigns Monitor competitors marketing activities

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