Job
Description
About Our Team
At Zysk Technologies Private Limited, were more than just a web development company were a family of creative individuals driven by a shared passion for innovation and problem-solvingWe are bold, agile, and client-centric, dedicated to delivering cutting-edge solutions that meet our clients unique needsOur diverse team, most of whom are in their first job, thrives on creativity, collaboration, and continuous learningIf you have a pioneering spirit, a hunger for knowledge, and a desire to make your mark in the tech world, Zysk is the place for you!About The RoleAs a Senior Digital Marketing Specialist, you will play a critical role in driving marketing strategies for our servicesYou will be responsible for managing end-to-end marketing campaigns, conducting market research, executing performance marketing initiatives, and ensuring effective communication with stakeholders
What you will do
Strategic Thinking & Market ResearchConduct thorough market research using tools like SEMrush, Surfer SEO, and surveys to understand industry trends, customer behavior, and competitor strategiesDevelop data-driven marketing strategies to reach target audiences effectively
Continuously assess and refine campaign strategies based on performance data and customer feedback
Creative & Content Development
Create engaging, persuasive content for marketing channels, including social media, email campaigns, and websitesDirect the creative process for marketing collateral, ensuring consistent and impactful messaging across all channels
Develop tailored copy for digital platforms (websites, social media, email) and offline materials (brochures, print ads)
Performance Marketing
Plan, execute, and manage performance marketing campaigns across platforms like Google Ads, Meta (Facebook and Instagram), and LinkedIn Ads to drive conversions and revenueOptimize ad spend by analyzing campaign performance metrics such as CPC and ROAS
Utilize advanced targeting techniques, such as audience segmentation and remarketing, to maximize campaign effectiveness
Digital Marketing & Social Media Engagement
Manage SEO strategies to improve website visibility and drive organic trafficMonitor and analyze social media metrics to enhance online presence and community engagement
Develop strategies to improve email marketing campaigns and increase subscriber retention rates
Communication & Leadership
Lead communication efforts with internal and external stakeholders to ensure clear messaging and alignment with business goalsFoster collaboration across creative, design, development, and sales teams to meet project objectives and deadlines
Mentor junior team members and provide guidance on marketing best practices
Data-Driven Decision-Making
Implement A/B testing to optimize campaign elements such as creatives, copy, and targeting strategiesAnalyze data insights to refine customer journey mapping and improve engagement and conversion rates
Regularly report on KPIs and campaign performance to stakeholders
Customer Focus & Personalization
Gather and integrate customer feedback to address pain points and preferences in marketing strategiesDesign personalized campaigns that resonate with target audiences, focusing on delivering exceptional customer experiences
Tech-Savvy & Adaptability
Leverage CRM tools and marketing automation platforms to streamline workflows and improve efficiencyStay updated with emerging digital trends and adapt strategies to remain competitive
Attention to Detail
Ensure marketing materials are executed to the highest quality, adhering to brand guidelinesReview content and designs meticulously to maintain consistency and accuracy
What youll need
5-7 years in digital marketing with a focus on performance marketing and SEOStrong project management skills with experience managing multiple campaigns simultaneously
Expertise in performance marketing tools (Google Ads, Meta Ads Manager, LinkedIn Ads, etc.) and analytics platforms (Google Analytics)
Proven ability to optimize campaigns for metrics like ROAS, CPC, etc
Proficient in market research, brand strategy, and campaign planning
Creative mindset with experience in content creation, copywriting, and creative direction
Strong skills in SEO, social media management, and email marketing
Excellent communication and negotiation skills to engage and influence stakeholders effectively
Data-driven approach with experience in tracking KPIs, conducting A/B testing, and utilizing insights for optimization
Familiarity with CRM tools, marketing automation platforms, and project management software
Salary
Competitive and commensurate with experienceWe believe in the value of hard work, and we are committed to recognizing and rewarding our employees efforts
Regular performance reviews and opportunities for professional growth are part of our commitment to our teamLocation
Vijayanagar, Bangalore, IndiaEmployment TypeFull-timeWork ArrangementOn-site (no work from home)Zysk Technologies Private Limited is an Equal Opportunity EmployerWe celebrate diversity and are committed to creating an inclusive environment for all employees
