Performance Marketing Executive

Who we are

Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third-party credentials with organisations and other people.

Today, we have over ten million app downloads around the world. We’ve expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e-signing, AI anti-spoofing technologies and we continue to think of innovative new offerings.

From day one, we’ve been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives.

More about this Team

You’ll be joining a growing performance marketing function within Yoti’s wider marketing team. Working closely with our Acquisition Lead, this is an opportunity to build on your hands-on experience shaping and scaling user acquisition efforts from the ground up. We work collaboratively across marketing and other teams to drive app growth, focusing on experimentation, performance analysis, and creative testing. We are looking for someone who thrives in fast-paced environments and enjoys solving problems with data and creativity.

Responsibilities

• Execution of user acquisition app install campaigns for Yoti app
• Execute and optimise acquisition marketing campaigns across multiple mobile channels
• Comprehensive user acquisition reporting, analyse KPIs and ROAS
• Experiment and analyse campaigns, identify ad creative, messaging and audience opportunities.
• Understand which creative concepts and messages best resonate with audiences, and identify creative opportunities based on these insights.
• Running multiple marketing tests and presenting results to the team with concrete recommendations
• Manage campaign structure and naming conventions to ensure data clarity and consistency
• Manage internal relationships with day-to-day communication and reporting

Requirements of the role

• Proven experience in performance marketing and media buying for mobile apps.
• Familiarity with mobile marketing channels such as Facebook, Google Ads, TikTok & Snapchat, etc
• First-hand experience of creating and optimising campaigns on multiple channels
• Experience with A/B testing and interpreting results to guide optimisations
• Familiarity in using mobile attribution tools such as Adjust, Appsflyer, Branch or Singular
• Strong analytical skills with Google Sheets, Excel and campaign dashboards
• Detail-oriented with a clear understanding of campaign structure, naming conventions, and reporting best practices.
• Excellent communication skills, both written and verbal

Interview Process

Stage 1 - Call with Talent Acquisition team ( 30 minutes)

Stage 2 - Interview with the hiring manager ( 30 minutes)

Stage 3 - Case study

Stage 4 - Final interview (60 minutes)

What’s in it for you?

• Medical Insurance cover of INR 5 lakhs
• Life Insurance / Accidental cover
• Gratuity as per law
• PF as per law
• 18 days paid leave + 6 sick day leave (Yearly)
• 10 declared holidays (Yearly)
• 5 fully paid Selfie Days - for your own personal development, volunteering, charity events, etc
• Quarterly Team and company activities, Social clubs.
• Continuous learning opportunities (Annual Training budgets, conferences etc)

This is a great opportunity to join a company that is leading the way for innovative and responsible identity verification. We’re looking for people who can adapt to a fast-paced environment, as well as champion our brand and what we stand for. We value a positive attitude and people who have a collaborative, creative and transparent approach to solving problems.

We believe in equal opportunities

It takes a diverse community of passionate, talented and committed people to build a simpler, more secure way of proving identity. We’re an equal opportunity employer, so we welcome applications from people of all backgrounds, with different outlooks and

experiences.

We are proud to be a Disability Confident employer and we’re committed to making our recruitment process as inclusive and accessible as possible.

If you have a disability or long-term condition and need any adjustments or support during the application or interview process, please let us know — we’ll do everything we can to support you and to enable you to bring your best self to our hiring process.

Pre-employment checks

If your application is successful please be aware that as part of our pre-employment checks:

• We will check your details against fraud prevention databases
• We will check identity; address match; PEPs and sanctions; bank validation, verification, fraud checks, negative data (CCJ, bankruptcy)
• If our investigations identify fraud or other criminal offences both when applying for a job and during your employment, we will record the details on the relevant fraud prevention databases. This information may be accessed from the UK and other countries and used by law enforcement agencies and other organisations to prevent fraud.
• Please contact peopleteam@Yoti.com to get information on which fraud prevention databases we use.

Talent Pool

If we consider that you might be suitable for other roles in the future, we will keep your details so we can contact you about these other roles. If you do not want us to keep your details for this purpose, please e-mail peopleteam@yoti.com or let us know at any stage of the recruitment process. For more information please read our Applicant Privacy Notice.