Performance Marketing Executive

Company Overview:

We combine the science of 5000-year-old Ayurveda with modern, best-in-class manufacturing practices to provide authentic, affordable, and honest Ayurvedic hair care solutions to consumers. Our flagship brand SESA is a 25-year-old, heritage brand that has been the pioneer of the anti-hair fall category in India. As a result, we enjoy a strong distribution presence in India across General Trade, e-Commerce, and our own D2C platform. Our products are exported to over 20 countries across Asia, Africa, and Europe.

Sesa Reborn:

SESA was launched in 1995 by Ban Labs Private Limited, a family-owned business, as a specially formulated Ayurvedic hair oil. In 2018, SESA was acquired by True North, a leading Private Equity firm that focuses on transforming mid-sized profitable businesses into industry leaders, and has a combined corpus of USD ~$3 billion.

We are a young organisation that aspires to be the fastest growing, most profitable, resilient mid-size FMCG company in India. We believe in high-performance culture. Our recruitment process and organisational culture reflects this philosophy. When it comes to hiring, we believe in potential, not just experience. When it comes to growth, we offer unparalleled leadership opportunities at an early career stage.

Our ways of working - The Sesa Style

Our ways of working are unique which we refer to as The Sesa Style. Simply put, Sesa Style is all about giving your best at everything you do with complete ownership. This is deeply ingrained in our day to day working culture here at Sesa.

Why work with us?

1. Flat hierarchical structure

2. Early-stage growth opportunities

3. Robust rewards and recognition programmes

4. High emphasis on technology

5. Flexi-work policies

6. Employee wellbeing initiatives focused physical and mental health

POSITION OVERVIEW:-

Role Summary:-

We are looking for a data-driven, performance-focused marketing executive who will be responsible for managing and scaling all our paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, and Amazon Marketing Services (AMS). The ideal candidate will have prior experience in D2C or FMCG brands—preferably in the Ayurveda, Beauty, or Hair & Personal Care category.

Roles & Responsibilities:-

• Plan, execute, and optimize paid marketing campaigns across:

o Google Ads (Search, Display, Shopping)

o Meta Platforms (Facebook, Instagram)

o YouTube Ads

o Amazon Marketing Services (AMS) – Sponsored Products, Sponsored Brands, and DSP

• Manage and optimize a monthly budget of ₹15–20 Lakhs, ensuring efficient RoAS and CAC.

• Own the performance funnel – from impression to conversion – with a focus on driving sales and scaling efficiently.

• Collaborate closely with the creative, content, and product teams to craft high-performing ad creatives and messaging.

• Analyze campaign performance, generate insights, and provide regular reporting on key metrics (CPA, RoAS, CTR, CVR, etc.).

• Conduct A/B testing across ad creatives, landing pages, and audience segments.

• Stay up to date with platform changes and new features across Google, Meta, YouTube, and Amazon.

• Use tools such as Google Analytics, Facebook Ads Manager, Google Tag Manager, etc., to track, attribute, and report campaign performance.

• Coordinate with external agencies or freelancers if required for scaling campaigns.

Desired Skills and Competency:-

• 3–5 years of hands-on experience in performance marketing.

• Proven track record of managing ₹15 Lakhs+ monthly ad budgets.

• Must have directly worked on performance campaigns for Google, Meta, YouTube, and Amazon.

• Prior experience in Ayurveda, Beauty, Hair Care, or related personal care categories (preferred).

• Strong analytical skills; comfortable with data, metrics, and Excel/Google Sheets.

• Ability to work in a fast-paced, high-growth D2C environment.

• Familiarity with attribution tools, pixel implementation, and e-commerce analytics.

• Bonus: Experience working with Shopify or similar e-commerce platforms.

What We Offer:-

• A high-impact role in a fast-growing, purpose-led brand.

• Collaborative and dynamic team environment.

• Exposure to full-funnel marketing and direct brand ownership.

• Opportunity to work with legacy Ayurvedic formulations in a modern context.