Performance Marketing Executive

As a Performance Marketing Executive at Lo Foods, you will be responsible for driving growth through data-driven campaigns on digital and quick commerce platforms. Your role will involve executing and optimizing paid campaigns, managing Performance Ads and Quick Ads campaigns, conducting keyword research and A/B testing, as well as tracking budgets and key metrics to ensure efficiency. Collaboration with creative teams for engaging ad copies, visuals, and landing pages, and staying updated with the latest trends in performance marketing will also be key aspects of your role. Key Responsibilities: - Execute and optimize paid campaigns across digital platforms, with Quick Commerce Ads experience preferred. - Manage Performance Ads (Search, Display, Shopping, Video) and Quick Ads campaigns. - Conduct keyword research, audience segmentation, and A/B testing to maximize performance. - Track budgets and key metrics (CTR, CPC, CPA, ROAS) to ensure efficiency. - Collaborate with creative teams for engaging ad copies, visuals, and landing pages. - Stay ahead with the latest trends, tools, and best practices in performance marketing. Requirements: - 2+ years of experience in digital marketing with proven expertise in performance advertising; Quick Commerce Ads experience preferred. - Working knowledge of SEO, remarketing, and conversion tracking. - Strong analytical skills with proficiency in Google Analytics and reporting tools. - Excellent communication and problem-solving abilities. If you're eager to innovate and grow in a fast-paced FMCG environment, Lo Foods would love to hear from you. About Lo Foods: At Lo Foods, the mission is to make functional food accessible to over 100 million Indian households. As India's largest and fastest-growing functional food company, Lo Foods is transforming the way people eat, making it healthier, more enjoyable, and more sustainable. The company is powered by four dynamic brands: - Protein Chef: India's largest protein-focused health food brand - Keto Smart: A pioneer in the keto space offering low-carb products - Gluten Smart: Crafting gluten-free alternatives that don't compromise on taste - Sugar Smart: A range of sugar-free foods, perfect for managing sugar intake Each brand is dedicated to serving unique dietary needs while maintaining great taste and quality. Lo Foods recently raised $3 million in funding led by Rainmatter by Zerodha and is scaling rapidly to take its vision across the country. If you're passionate about food innovation and want to be part of a team shaping the future of what India eats, Lo Foods is the place for you.,