Performance Marketing Executive

We are seeking a data-driven and creative Performance Marketing Executive to plan, execute, and optimize paid marketing campaigns across multiple digital channels. The ideal candidate will be responsible for driving measurable results in terms of leads, conversions, and ROI, while constantly testing, analyzing, and scaling campaigns.

Key Responsibilities:

• Plan, implement, and manage paid campaigns on Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, and other digital platforms.
• Develop and optimize performance funnels for lead generation and sales conversion.
• Conduct regular keyword research, ad copywriting, and audience targeting to maximize campaign efficiency.
• Monitor, analyze, and report on campaign performance, ensuring achievement of KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• A/B test creatives, ad placements, and landing pages to improve results.
• Collaborate with the content and design teams to produce effective ad creatives and landing pages.
• Stay updated with the latest industry trends, platform updates, and competitor activities.
• Work on retargeting, remarketing, and lead nurturing strategies to maximize ROI.
• Prepare detailed performance reports and provide actionable insights to management.
• Manage budgets and ensure campaigns deliver optimal results within allocated spend.

Key Skills & Requirements:

• Proven experience (1–3 years) in performance marketing / digital marketing with a focus on paid campaigns.
• Strong knowledge of Google Ads, Facebook Ads Manager, and other PPC platforms.
• Familiarity with tools such as Google Analytics, Tag Manager, Data Studio, and CRM platforms.
• Analytical mindset with strong data interpretation and problem-solving skills.
• Experience in conversion tracking, pixel setup, and event tracking.
• Good understanding of SEO, funnels, and customer journey optimization.
• Excellent communication, copywriting, and teamwork skills.
• Ability to work in a fast-paced environment and meet deadlines.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month