Performance Marketing Executive / Manager

18Pixels™

4 years

0 Lacs

Lucknow Uttar Pradesh India

Posted:1 month ago| Platform:

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Skills Required

marketing ads metrics optimization seo strategies research benchmarking analysis strategy design analytics reporting tracking reports data communication support content messaging branding positioning technology coordination management hubspot certifications crm automation mailchimp

Work Mode

On-site

Job Type

Full Time

Job Description

Job Description: Performance Marketing Executive / Manager Key Responsibilities: Paid Advertising: - Develop and manage performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. - Continuously monitor campaign performance metrics including ROAS, CPC, CPL, CTR, and conversions. Search Engine Optimization (SEO): - Formulate and implement both on-page and off-page SEO strategies. - Conduct keyword research, competitor benchmarking, and backlink analysis. - Collaborate with internal teams to ensure SEO best practices are implemented and maintained across the website. - Well versed with technical SEO mandate. Digital Marketing & Strategy: - Design and implement digital marketing strategies aligned with business objectives. - Coordinate with designers, and developers to execute multi-channel marketing campaigns. Analytics & Reporting: - Utilize tools such as Google Analytics, Google Search Console, SEMrush, and others for performance tracking. - Generate and present detailed campaign performance reports and dashboards to stakeholders. - Provide data-driven recommendations for ongoing campaign improvement. Brand & Communication Support: - Assist in brand awareness campaigns through digital channels including email, social media, and web content. - Ensure consistent messaging and alignment with the company's branding and positioning. Qualifications & Skills Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - 2–4 years of relevant experience in performance marketing, preferably within the IT or technology services domain. - Proficient in managing Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms. - Strong command over SEO tools and techniques. - Demonstrated experience in analyzing campaign data and deriving actionable insights. - Excellent communication, coordination, and project management skills. Preferred Qualifications: - Google Ads, Meta Blueprint, or HubSpot certifications preferred. - Experience with CRM or marketing automation platforms such as Zoho, Mailchimp, or HubSpot. - Exposure to B2B marketing in the IT sector. Show more Show less

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