Job Description: Performance Marketing Executive / Manager Key Responsibilities: Paid Advertising: - Develop and manage performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and others. - Continuously monitor campaign performance metrics including ROAS, CPC, CPL, CTR, and conversions. Search Engine Optimization (SEO): - Formulate and implement both on-page and off-page SEO strategies. - Conduct keyword research, competitor benchmarking, and backlink analysis. - Collaborate with internal teams to ensure SEO best practices are implemented and maintained across the website. - Well versed with technical SEO mandate. Digital Marketing & Strategy: - Design and implement digital marketing strategies aligned with business objectives. - Coordinate with designers, and developers to execute multi-channel marketing campaigns. Analytics & Reporting: - Utilize tools such as Google Analytics, Google Search Console, SEMrush, and others for performance tracking. - Generate and present detailed campaign performance reports and dashboards to stakeholders. - Provide data-driven recommendations for ongoing campaign improvement. Brand & Communication Support: - Assist in brand awareness campaigns through digital channels including email, social media, and web content. - Ensure consistent messaging and alignment with the company's branding and positioning. Qualifications & Skills Required: - Bachelor's degree in Marketing, Business Administration, or a related field. - 2–4 years of relevant experience in performance marketing, preferably within the IT or technology services domain. - Proficient in managing Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and similar platforms. - Strong command over SEO tools and techniques. - Demonstrated experience in analyzing campaign data and deriving actionable insights. - Excellent communication, coordination, and project management skills. Preferred Qualifications: - Google Ads, Meta Blueprint, or HubSpot certifications preferred. - Experience with CRM or marketing automation platforms such as Zoho, Mailchimp, or HubSpot. - Exposure to B2B marketing in the IT sector. Show more Show less