Performance Marketing Executive / Manager

About Us:

At Digi Aansh, we are a results-driven digital agency focused on building impactful online campaigns that deliver measurable growth. We specialize in digital marketing, branding, and e-commerce strategy—helping brands scale efficiently through performance-based solutions.

Role Overview:

Performance Marketing expert

Key Responsibilities:

• Develop, implement, and manage paid campaigns on

  Meta Ads, Google Ads, YouTube, LinkedIn, Amazon, and other platforms

  .
• Analyze and report on campaign performance, providing actionable insights to improve ROI.
• Optimize campaigns through continuous A/B testing of creatives, ad copies, and audience targeting.
• Collaborate with the creative and content teams to align ad messaging and visuals with marketing objectives.
• Track and manage budgets across campaigns to ensure optimal allocation of resources.
• Stay updated with industry trends, algorithm changes, and platform updates.
• Implement conversion tracking, pixel setups, and other analytics tools (Google Analytics, Tag Manager, etc.).
• Manage remarketing, funnel optimization, and audience segmentation strategies.
• Prepare weekly/monthly performance reports and present growth recommendations.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2–5 years of experience in performance marketing or paid media.
• Proven track record in managing performance-based campaigns with measurable results.
• Hands-on experience with

  Google Ads, Meta Ads Manager, and Google Analytics

  .
• Strong analytical and Excel/reporting skills.
• Knowledge of SEO, email marketing, and funnel strategy is a plus.
• Certification in Google Ads / Meta Ads is preferred but not mandatory.

Key Skills:

• Campaign Management
• Media Planning & Buying
• Conversion Rate Optimization (CRO)
• Analytics & Reporting
• A/B Testing
• ROI-driven mindset
• Strategic thinking and execution

What We Offer:

• Competitive salary and growth opportunities
• Dynamic and collaborative work environment
• Exposure to diverse brands and digital channels
• Performance-based incentives