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Performance Marketing Executive

3 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We are looking for a sharp and analytical Performance Marketing Executive to lead and optimize our paid marketing efforts across LinkedIn, Google, and other digital channels. The ideal candidate has hands-on experience with B2B campaigns and a proven ability to generate high-quality leads at scale.

Key Responsibilities:
  • Develop, launch, and manage search, social, display, and retargeting campaigns across all major paid platforms (LinkedIn Ads, Google Ads, etc.).

  • Continuously optimize campaigns to drive high-quality leads at a lower cost per lead (CPL).

  • Conduct A/B testing on creatives, targeting, and landing pages to boost performance.

  • Manage and track campaign budgets, pacing, and forecasting to ensure efficiency and ROI.

  • Analyze campaign data including keywords, ad copies, geographies, and user behaviour to derive actionable insights.

  • Understand and map the complete digital lead journey—from campaign engagement to end-level conversion.

  • Collaborate with creative and marketing teams to test and deploy new ideas and formats.

  • Deliver measurable improvements in ROI, CPA, and lead quality across channels.

Requirements
  • 1–3 years of experience in B2B digital/performance marketing.
  • Hands-on expertise in LinkedIn Ads, Google Ads (Search, Display, Remarketing), and performance tools like Google Analytics, Tag Manager.
  • Experience in biddable media within an agency or client-side environment.
    Proven track record of driving lead generation and acquisition through paid media.
  • Strong analytical skills with the ability to turn data into insights.
  • Good understanding of SEO and email marketing (mail chimp, email campaign).
Benefits
  • Competitive Salary based on experience and performance.
  • Opportunity to lead and shape digital campaigns for high-impact B2B events and platforms.
  • Exposure to senior leadership and strategic decision-making.
  • Fast-paced, entrepreneurial environment with learning across media, events, and digital businesses.
  • Work on high-visibility campaigns across energy, healthcare, and infrastructure sectors.
  • On-the-job learning in campaign analytics, CRM integration, lead funnel design, and more.
  • 5-day working week with a collaborative team culture.
  • Office located in a well-connected area of Dwarka, New Delhi.

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