Performance Marketing Executive

We are looking for a sharp and analytical Performance Marketing Executive to lead and optimize our paid marketing efforts across LinkedIn, Google, and other digital channels. The ideal candidate has hands-on experience with B2B campaigns and a proven ability to generate high-quality leads at scale.

• Develop, launch, and manage search, social, display, and retargeting campaigns across all major paid platforms (LinkedIn Ads, Google Ads, etc.).
  

• Continuously optimize campaigns to drive high-quality leads at a lower cost per lead (CPL).
  

• Conduct A/B testing on creatives, targeting, and landing pages to boost performance.
  

• Manage and track campaign budgets, pacing, and forecasting to ensure efficiency and ROI.
  

• Analyze campaign data including keywords, ad copies, geographies, and user behaviour to derive actionable insights.
  

• Understand and map the complete digital lead journey—from campaign engagement to end-level conversion.
  

• Collaborate with creative and marketing teams to test and deploy new ideas and formats.
  

• Deliver measurable improvements in ROI, CPA, and lead quality across channels.
  

• 1–3 years of experience in B2B digital/performance marketing.
  
• Hands-on expertise in LinkedIn Ads, Google Ads (Search, Display, Remarketing), and performance tools like Google Analytics, Tag Manager.
  
• Experience in biddable media within an agency or client-side environment.
  Proven track record of driving lead generation and acquisition through paid media.
• Strong analytical skills with the ability to turn data into insights.
  
• Good understanding of SEO and email marketing (mail chimp, email campaign).
  

• Competitive Salary based on experience and performance.
  
• Opportunity to lead and shape digital campaigns for high-impact B2B events and platforms.
  
• Exposure to senior leadership and strategic decision-making.
  
• Fast-paced, entrepreneurial environment with learning across media, events, and digital businesses.
  
• Work on high-visibility campaigns across energy, healthcare, and infrastructure sectors.
  
• On-the-job learning in campaign analytics, CRM integration, lead funnel design, and more.
  
• 5-day working week with a collaborative team culture.
  
• Office located in a well-connected area of Dwarka, New Delhi.