Performance Marketing Executive

Job Title: PPC Ads (Meta) & Content Creator
Location: Raghav Woollen Mills, Panipat (In-Person)
Company: House of Abrazo – D2C Home Textile Brand

About Us:
House of Abrazo is a fast-growing direct-to-consumer (D2C) brand specializing in premium home textiles including AC blankets, winter mink blankets, and bed sheets. We are based out of Panipat, operating under Raghav Woollen Mills, and are scaling across both Indian and international markets.

Role Overview:

We’re looking for a highly creative and performance-driven PPC Ads & Content Creator to join our in-house team. This is a hybrid role requiring both creative content production and performance marketing expertise, with a strong focus on Meta (Facebook & Instagram) Ads.

You’ll be responsible for:

• Creating engaging photo and video content (shooting + editing)
• Managing our Meta ad accounts end-to-end
• Driving growth through performance-driven campaigns
• Constantly experimenting with creatives, hooks, and formats based on ad performance

Key Responsibilities:

Content Creation

• Plan and shoot lifestyle and product content (video & photo) for Meta, Instagram Reels, Stories, and website
• Edit high-quality videos and images for ads and organic use
• Collaborate with the creative and product teams for campaign needs

Performance Marketing (Meta Ads)

• Run and optimize Meta (Facebook + Instagram) ad campaigns
• Set up and test multiple creative variations and audiences
• Analyze performance data and iterate fast
• Plan budgets and scale winning campaigns profitably

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Ability to commute/relocate:

• Panipat, Haryana: Reliably commute or planning to relocate before starting work (Required)

Education:

• Higher Secondary(12th Pass) (Required)

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)

Work Location: In person