Performance Marketing Executive

Company Description

Ichelon Consulting Group, led by IIT-IIM graduates, is a renowned business consulting, management, and analytics firm. The company offers a comprehensive range of advisory services for startups, established organizations, and healthcare service providers, specializing in Healthcare Digital Marketing. Services include business advisory, IT and HR advisory, CRM support, digital marketing, campaign management, SEO, and content branding. Ichelon Consulting Group is located in Gurgaon and known for its innovative and tailored solutions that drive growth and success for its clients.

Role Description

This is a full-time on-site role based in Gurugram for a Performance Marketing Executive. Responsibilities include planning, implementing, and optimizing performance marketing campaigns. This involves performing market research, analyzing campaign performance metrics, and identifying opportunities to improve ROI. The role requires collaboration with marketing and sales teams to develop strategies and implement campaigns targeting key audience segments while ensuring alignment with business objectives.

Qualifications

• Key Responsibilities: -

• Campaign Planning & Management:

- Create, manage, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and social platforms (Meta Ads, LinkedIn Ads, Snapchat Ads)

- Conduct keyword research, audience targeting, ad copywriting, and competitor benchmarking to ensure campaign effectiveness

• Conversion Tracking & Optimization:

- Set up event-based tracking using tools like Google Tag Manager for actions such as form submissions, calls, WhatsApp interactions, etc.

- Continuously optimize campaigns for Cost per Lead (CPL), Return on Ad Spend (ROAS), Click through Rate (CTR), and Quality Score

- Coordinate with landing page and design teams to align creatives with campaign goals and conversion flows

• Reporting & Analytics:

- Monitor campaign performance on a daily, weekly, and monthly basis

- Develop comprehensive performance reports using platforms like Google Analytics, Meta Business Manager, Looker Studio/Data Studio, and Excel

- Provide data-backed insights and strategic recommendations for scaling campaigns and improving ROI

• Client Communication & Coordination:

-Act as the main point of contact for assigned clients, providing regular updates, performance summaries, and strategic input

- Understand client goals, manage expectations, and proactively address concerns or changes in requirements

- Collaborate closely with internal teams to ensure deliverables meet client objectives and timelines

• Platform & Industry Awareness:

- Stay up to date with advertising platform updates, privacy policies (HIPAA awareness for healthcare is a plus), and emerging digital trends

Qualifications:

• Hands-on experience in managing Google Ads and paid social media campaigns (Meta, LinkedIn, etc.)

• Strong understanding of campaign management, ad optimization, and performance marketing KPIs

• Proficiency in tools such as: - Google Ads Manager, Meta Ads Manager, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, Looker Studio

• Strong analytical mindset with the ability to translate data into actionable insights

• Excellent verbal and written communication skills, with a professional approach to client handling

• Collaborative team player who can work efficiently in a fast-paced environment

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Excellent Excel/Google Sheets skills for data analysis and reporting.