Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Sector 51, Gurgaon

Experience: 2-3 Years

Job Type: Full-time

Performance Marketing Executive

Key Responsibilities:

• Lead Generation Strategy:

  Develop and implement performance-driven digital marketing campaigns across various channels (Google Ads, Facebook, LinkedIn, Instagram, etc.) focused on driving high-quality leads.

• Campaign Management:

  Plan, execute, and optimize paid search, social media, display, and remarketing campaigns to ensure maximum lead generation and ROI.

• Data Analysis & Reporting:

  Track, analyze, and report on key performance metrics (CPC, CTR, CPL, ROAS, etc.) and campaign effectiveness. Use data insights to refine strategies for continuous improvement.

• A/B Testing:

  Conduct A/B testing and multivariate experiments to optimize ad creatives, landing pages, and overall conversion rates.

• Collaboration & Strategy Alignment:

  Work closely with the content, design, and sales teams to ensure that all campaigns align with the brand’s goals and provide a seamless customer journey from lead generation to conversion.

• Budget Management:

  Efficiently allocate and manage campaign budgets to maximize the impact of performance marketing efforts.

• Stay Ahead of Trends:

  Keep up to date with the latest trends in digital marketing, especially in lead generation techniques, ad platform features, and industry best practices.

Required Skills & Qualifications:

• Experience:

  2-3 years of hands-on experience in performance marketing with a strong focus on lead generation and conversion optimization.

• Digital Advertising Expertise:

  Proven expertise in managing campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other performance marketing platforms.

• Analytical Skills:

  Proficient in using analytics tools (Google Analytics, Facebook Insights, etc.) to interpret data and derive actionable insights.

• Technical Skills:

  Familiarity with A/B testing, conversion tracking, landing page optimization, and marketing automation tools.

• Strong Communication Skills:

  Ability to clearly communicate ideas, strategies, and results to stakeholders.

• Results-Oriented:

  A passion for achieving measurable outcomes, with a keen eye for detail and a focus on performance metrics.

• Problem-Solving Abilities:

  Excellent troubleshooting skills and the ability to adapt to changing market conditions and client needs.

Preferred Skills:

• Experience with tools like HubSpot, Marketo, SEMrush, or similar platforms is a plus.
• Prior experience working in a digital agency or tech-driven organization.
• Familiarity with CRM and lead nurturing strategies.

Why Join Us?

• Innovative Environment:

  Be part of a forward-thinking team where your contributions drive real business growth.

• Career Growth:

  Opportunities for learning and development in the fast-evolving field of digital marketing.

• Collaborative Culture:

  Work in a collaborative, supportive environment that values creativity and innovation.

• Competitive Compensation:

  Receive a competitive salary package and performance-based incentives.

If you have the passion, skills, and experience to take our performance marketing efforts to the next level, we’d love to hear from you. Apply today and join us on our journey to digital success!

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