Posted:9 hours ago|
Platform:
On-site
Full Time
We seek a Performance Marketing Specialist for a D2C brand(women's wellness) in Gurugram.
● Plan, create, and execute paid campaigns across Google Search, Display, YouTube, Facebook, and Instagram.
● Conduct keyword research, ad copy creation, and A/B testing to optimize campaign performance.
● Manage campaign budgets, monitor ROI, and track KPIs to ensure optimal performance.
● Analyze data and prepare performance reports with actionable insights.
● Collaborate with design and content teams to ensure high-quality ad creatives.
● Stay up to date with the latest digital marketing trends, tools, and best practices.
● Optimize landing pages and conversion funnels to improve campaign results.
● Work on retargeting, audience segmentation, and lead nurturing strategies.
● 3-6 years of proven experience managing Google Ads and Meta Ads campaigns.
● Strong understanding of CPC, CPA, CTR, Conversion Rate Optimization, and ROI metrics.
● Certification in Google Ads / Meta Blueprint (preferred).
● Excellent analytical skills and proficiency in tools like Google Analytics, Tag Manager, and Ads Manager.
● Good communication and coordination skills.
CeeQ
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