Performance Marketing & Ecommerce Lead

Company Overview:

Miror is a unique Femtech platform dedicated to providing 360-degree care to women in their Perimenopause and Menopause journey. Over the past year, we have achieved awesome traction and growth. Our WhatsApp community on this subject is India’s largest, our social media presence has grown exponentially from 160 to over 55K,, we have established collaborations with the National Health Mission, the Govt of Karnataka, and the Indian Menopause Society. Our technology-laden App offers comprehensive care and resources, including links to Labs, Doctors, the latest information, games, quizzes, and fitness trackers. We know we will achieve our Unicorn goal of over a Billion USD in valuation. Learn more about our mission and multilingual support at miror.in.

Role Overview

Performance Marketing & Ecommerce Lead

Key Responsibilities

1. Performance Marketing & Ecommerce

• Plan and execute paid campaigns across Meta, Google Demand Gen, and retail platforms (Amazon, Flipkart, ONDC, etc.)
• Manage campaign budgets, performance tracking, and ROAS across all funnel stages.
• Optimize landing pages, user funnels, and conversion paths based on analytics.

2. Growth Strategy & Partnerships

• Build and own the growth roadmap across D2C and third-party platforms.
• Identify and execute strategic partnerships and co-branded campaigns with aligned communities and influencers.
• Lead negotiation and onboarding for retail and affiliate partners.

3. E-Commerce Management

• Own and manage e-commerce sales KPIs: GMV, units sold, page views, and site engagement.
• Coordinate merchandising, pricing, inventory visibility, and promotional strategy.
• Collaborate with the content/design team for product listings and creative campaigns.
• Manage Miror’s presence on Quick Commerce platforms like Blinkit, Zepto, and Instamart to drive instant sales.
• Collaborate with platform teams to ensure high visibility, optimized listings, and timely stock availability.

4. Analytics & Reporting

• Analyze traffic, conversions, and engagement using tools like Google Analytics, Tableau, or Power BI.
• Generate actionable insights from customer behavior, sales data, and campaign performance.
• Conduct A/B testing, cohort analysis, and consumer journey tracking.

5. Stakeholder Collaboration

• Work closely with Product, Content, and Tech teams to enhance customer experience across web and app.
• Align digital sales targets with internal growth, product launches, and seasonal campaigns.

Key Qualifications

• 5–8 years of experience in digital marketing, e-commerce sales, or category management.
• Strong understanding of performance marketing tools (Google Ads, Meta Ads, etc.)
• Proven experience in managing e-commerce P&L and digital growth metrics.
• Hands-on with tools like Google Analytics, Meta Business Suite or equivalent.
• Familiarity with data visualization tools (Tableau, Power BI) is a plus.
• Strong analytical mindset with creative problem-solving abilities.
• Excellent stakeholder and partner management skills.

Preferred Background

• Experience in a fast-growing D2C, wellness, or e-commerce brand.
• Bachelor’s degree required. MBA or Master’s degree is a plus.
• Prior exposure to healthtech, femtech, or consumer wellness industries preferred.

Work Mode & Location

• Onsite (Office at Vasanthnagar Bangalore)
• Travel may be required for partner meetings or on-ground brand activations.

Why Join Miror?

• Be part of India’s most influential movement for midlife women.
• Lead growth for a brand that’s making real impact.
• Work with a dynamic, women-first, purpose-driven team.
• Ownership, autonomy, and direct visibility with leadership.