Performance Marketing Associate

At Orikai, we’re building a kids wear brand that blends timeless tailoring with playful charm, inspired by old money aesthetics and crafted for modern families. As we gear up for launch, we’re looking for a Performance Marketing Associate to help us turn campaigns into measurable impact.

Role:

• Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and 

other performance channels. 

• Monitor, analyze, and optimize campaign performance, providing strategic insights and 

recommendations to maximize ROI. 

• Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page 

optimization. 

• Produce compelling ad copy and visuals that resonate with target audiences. 

• Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to 

stakeholders and executive leadership. 

• Manage and allocate budgets effectively across channels to ensure efficient use of resources. 

• Stay current with industry trends and new digital marketing tools to maintain a competitive 

edge. 

• Research market trends, competitor ads, and new channels to drive efficient growth.
• Support lead generation and funnel optimization strategies.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. 

• Proven years of experience in digital marketing, particularly in performance marketing and analytics. 

• Strong analytical skills with a deep understanding of data analysis, reporting, and decision

making. 

• Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google 

Analytics). 

• Experience with A/B testing and optimization tools.

• Excellent communication and presentation skills, with the ability to translate data insights into 

actionable recommendations. 

• Ability to lead and collaborate within cross-functional teams. 

Location: On Site - Mumbai, Maharashtra

Job Type: Full Time, Paid

Start Date: 01/11/2025

Working Days: 6 days, Monday - Saturday

If you can turn every rupee into reach, clicks, and conversions, we’d love to have you on our team.

yashvi@theorikai.com