At Orikai, we’re building a kids wear brand that blends timeless tailoring with playful charm, inspired by old money aesthetics and crafted for modern families. As we gear up for launch, we’re looking for a Social Media Manager who can create scroll-stopping content, bring ideas to life, and build our online voice. Role: Plan, create, and manage content across Instagram, Facebook, Pinterest and YouTube. Shoot, edit, and publish reels, videos, and posts for an end-to-end execution. Manage photoshoots with kids and photographers, ensuring high-quality brand output. Stay on top of trends, audio, and social-first innovations to keep Orikai ahead of the curve. Analyze engagement metrics and optimize for reach, growth, and conversions. Ensure daily Instagram stories with a mix of BTS, polls, Q&A, and product teasers to engage the community. Actively respond to comments, DMs, and engage with followers to grow an authentic community. Collaborate with influencers and UGC creators to expand brand reach. Qualifications: 3-5 years of experience in social media/content creation (fashion or lifestyle preferred). Strong editing skills (CapCut, Adobe Premiere, After Effects, Canva, or similar). Comfort with AI tools (for ideation, editing, content scaling, or automation). Creative thinker with an eye for premium aesthetics. Proactive, hands-on, and comfortable working in a fast-paced startup environment. Excellent written and verbal communication skills in English. Strong organizational, multitasking, and stakeholder management skills. Ability to analyze data and apply insights for continuous improvement. In-depth knowledge of platform algorithms, formats, and audience behaviour Location: On Site - Mumbai, Maharashtra Job Type: Full Time, Paid Start Date: 01/11/2025 Working Days: 6 days, Monday - Saturday This isn’t just about handling social media — it’s about building the brand’s personality online. If you can take an idea and turn it into engaging, shareable content, this role is for you. If you can edit, create, and innovate with equal flair — let’s craft stories together. Send your resume and portfolio to: yashvi@theorikai.com
At Orikai, we’re building a kids wear brand that blends timeless tailoring with playful charm, inspired by old money aesthetics and crafted for modern families. As we gear up for launch, we’re looking for a Performance Marketing Associate to help us turn campaigns into measurable impact. Role: Develop and lead digital marketing campaigns across PPC, display, social media, affiliate, and other performance channels. • Monitor, analyze, and optimize campaign performance, providing strategic insights and recommendations to maximize ROI. • Oversee A/B testing and experiments to refine ad creatives, targeting, and landing page optimization. • Produce compelling ad copy and visuals that resonate with target audiences. • Track, report, and present key performance metrics (e.g., CTR, conversion rates, CPA, ROI) to stakeholders and executive leadership. • Manage and allocate budgets effectively across channels to ensure efficient use of resources. • Stay current with industry trends and new digital marketing tools to maintain a competitive edge. Research market trends, competitor ads, and new channels to drive efficient growth. Support lead generation and funnel optimization strategies. Qualifications: • Bachelor's degree in Marketing, Business, or a related field. • Proven years of experience in digital marketing, particularly in performance marketing and analytics. • Strong analytical skills with a deep understanding of data analysis, reporting, and decision making. • Proficiency in key digital marketing platforms (e.g., Google Ads, Facebook Ads, Google Analytics). • Experience with A/B testing and optimization tools. • Excellent communication and presentation skills, with the ability to translate data insights into actionable recommendations. Ability to lead and collaborate within cross-functional teams. Location: On Site - Mumbai, Maharashtra Job Type: Full Time, Paid Start Date: 01/11/2025 Working Days: 6 days, Monday - Saturday If you can turn every rupee into reach, clicks, and conversions, we’d love to have you on our team. Send your resume and portfolio to: yashvi@theorikai.com