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The Versatile Club
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Performance Marketing Analyst

Performance Marketing Analyst

The Versatile Club

4 years

0 Lacs

india

Posted:1 day ago| Platform:

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Skills Required

marketing data strategies analysis management optimization ads metrics targeting analytics reporting forecast strategy efficiency design retargeting automation capture automate hubspot zapier excel visualization testing learning experimentation power

Work Mode

On-site

Job Type

Full Time

Job Description

Position Overview

We’re looking for a

Performance Marketing Analyst

who can translate campaign data into actionable strategies that fuel B2B growth. In this role, you’ll manage paid marketing campaigns, optimize funnels, and deliver insights that directly impact lead generation and ROI.You’ll be responsible for both execution and analysis — ensuring every campaign is measurable, optimized, and aligned with business goals. By blending performance marketing expertise with a data-first mindset, you’ll help us scale efficiently and sustainably.

Key Responsibilities

Campaign Management & Optimization

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.
Track key performance metrics (CPC, CPL, CTR, ROI) and continuously refine targeting, creatives, and bidding strategies.
Conduct A/B tests on ads, creatives, and landing pages to maximize conversions.

Analytics & Reporting

Build and maintain performance dashboards that provide clear visibility into campaign results.
Translate campaign data into insights and recommendations for continuous improvement.
Forecast performance outcomes and guide budget allocation decisions.

Funnel & Remarketing Strategy

Map and optimize the end-to-end marketing funnel to improve conversion efficiency.
Design remarketing and retargeting campaigns to re-engage warm audiences.
Identify drop-off points in the funnel and suggest data-backed solutions.

Automation & Efficiency

Implement marketing automation workflows to streamline lead capture, reporting, and nurturing.
Automate data pipelines to ensure real-time visibility into marketing performance.
Proactively identify inefficiencies in marketing processes and recommend improvements.

Qualifications

4+ years of hands-on experience in performance marketing and digital analytics.
Proven success in Google Ads, Meta Ads, and LinkedIn Ads for B2B lead generation.
Strong knowledge of marketing funnels, remarketing, and conversion optimization.
Proficiency with marketing automation tools (HubSpot, Zapier, ActiveCampaign, or similar).
Advanced analytical skills with experience in Excel/Google Sheets, dashboards, and data visualization.
Bonus: Exposure to demand generation and B2B sales cycles.
Detail-oriented with a passion for testing, learning, and optimizing.

Our Values

Bootstrapped Mindset: Focused, resourceful, ROI-driven.
Rapid Growth: Constant experimentation, quick iteration, scalable results.
Efficiency First: Smart systems and automation to power long-term success.

Why Join Us?

As a

Performance Marketing Analyst

, you’ll be at the center of our growth engine — making data-backed decisions that directly impact revenue. If you thrive on analytics, optimization, and turning insights into results, this is your chance to shape our growth journey.Skills: performance marketing,analytics,optimization,remarketing,automation

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Personal Settings

Performance Marketing Analyst

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Position Overview

Performance Marketing Analyst

Key Responsibilities

Campaign Management & Optimization

Analytics & Reporting

Funnel & Remarketing Strategy

Automation & Efficiency

Qualifications

Our Values

Why Join Us?

Performance Marketing Analyst

More Jobs at The Versatile Club