Performance Marketing Analyst

As a Performance Marketing Specialist, he/she will play a crucial role in optimizing our digital advertising efforts across a range of platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, and more. His expertise will directly impact our brand's visibility and conversion rates. We are seeking a talented professional with a minimum of 1 year of experience in performance marketing.

Key Responsibilities:

• Develop and implement comprehensive digital marketing strategies across various paid advertising platforms, including Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads, TikTok Ads, Twitter Ads, and others.


• Plan, execute, and optimize paid campaigns to drive lead generation, website traffic, and conversion rates.


• Conduct keyword research, ad copywriting, and creative development to maximize campaign performance.


• Utilize Google Analytics and other analytical tools to monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.


• Continuously analyze and refine website conversion funnels to enhance user experience and increase conversion rates.


• Collaborate with the marketing and design teams to create and test landing pages, ad creatives, and other assets for campaigns.


• Stay up to date with industry trends, emerging platforms, and best practices to ensure a competitive edge in the market.


• Budget management and allocation, ensuring maximum ROI on advertising spend.


• Collaborate with cross-functional teams to align marketing efforts with company goals.

Qualifications:

• Minimum of 1 year of experience in performance marketing, with a strong focus on paid advertising.


• Proficiency in managing paid advertising campaigns on platforms such as Google Ads, LinkedIn Ads, Snapchat Ads, Meta Ads (Facebook/Instagram), TikTok Ads, Twitter Ads, etc.


• Strong understanding of Ecommerce marketing channels and campaign measurement.


• Should have in-depth knowledge of Google Tag Manager


• In-depth knowledge of Google Analytics, Excell and other analytics tools.


• Experience with A/B testing, conversion rate optimization, and marketing funnel analysis.


• Strong analytical skills and the ability to interpret data to drive decision-making.


• Excellent communication and collaboration skills.


• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.


• Creative thinking and problem-solving abilities.