Performance marketer

At Instainnovate (our creative marketing agency) and Cartoonpanti (our casual wear D2C brand), we’re building startups with a bold vision to stand out in the Indian market. We’re now expanding our core growth team and looking for a Performance Marketing Specialist who can scale D2C brands through smart, data-driven campaigns.

If you’re passionate about D2C marketing, Shopify growth, and Meta ads, this is your chance to be part of a startup environment where you’ll get to experiment, innovate, and actually see the direct impact of your work.

Key Responsibilities:

• Develop and execute performance marketing strategies across digital channels (Meta, Google, YouTube, etc.) for D2C and e-commerce brands.
• Manage and optimize campaigns with focus on ROAS, CPA, CPL, and overall conversions.
• Conduct deep performance analysis, spotting trends, insights, and opportunities for scaling.
• Run A/B tests and experiments on creatives, ad copy, and landing pages to maximize ROI.
• Collaborate with design and content teams to build high-performing ad creatives and landing pages.
• Stay updated with latest platform changes, tools, and ad policies (Meta, Google Ads, etc.).
• Monitor competition and industry benchmarks to keep campaigns ahead of the curve.
• Provide clear reporting and insights to the leadership team on KPIs and campaign health.
• Work closely with analytics to track the real impact on sales, revenue, and profits.
• Experiment with new marketing channels (TikTok, Influencers, Affiliates, Snapchat, etc.) to expand reach.
• Drive campaigns with a startup mindset – move fast, test fast, and optimize smart.

What We’re Looking For:

• Experience in running Meta Ads (Facebook & Instagram) for D2C / Shopify brands (mandatory).
• Strong analytical skills with a track record of scaling stores profitably.
• Ability to balance creativity and numbers – you love both storytelling and data.
• Self-driven, entrepreneurial, and willing to work in a startup environment.
• Fluent in English and comfortable communicating campaign insights.

Salary & Benefits:

💰 ₹12,000 – ₹25,000/month + Incentives (depending on experience and performance)

🚀 Opportunity to work directly with founders and shape marketing strategy.

📈 Exposure to scaling D2C brands and working on multiple projects.

🌟 A fast-paced, startup culture where your ideas actually matter.

Important:

We are only looking for serious candidates from Bhopal or those willing to relocate to Bhopal.

If you are not aligned with startup culture and growth mindset, please do not apply.

How to Apply:

Send your resume & portfolio to: instainnovate@gmail.com

Or WhatsApp us at: +91 8871937101