Performance marketer

About the Role-

• We’re looking for a Paid Ad Expert who can plan, build, and optimise high-performing campaigns across Google and Meta. 
• You should be comfortable taking full ownership from account setup to tracking, reporting, and improving performance. 
• Experience with other DSPs and fintech brands will be an advantage.

Key Responsibilities-

• Set up and manage ad accounts across Google Ads and Meta Ads.
• Run campaigns for lead generation, conversions, YouTube Demand Gen, Performance Max, Search, and Display.
• Create campaign structures, audience segments, and budgets in a well-organized way.
• Suggest strong ad copy angles, hooks, and variations.
• Recommend improvements for landing pages and funnel flow.
• Set up and track UTMs properly; S2S tracking is a plus.
• Configure and integrate pixels, tags, and conversion events using GTM.
• Monitor campaign performance and make data-backed optimizations.
• Build weekly and monthly performance reports with insights and next steps.
• Stay updated on new features, trends, and algorithm changes in Google and Meta ads.
• Work closely with design and content teams to improve creatives.
• Maintain clean documentation for tracking, experiments, and campaign changes.
• Set up A/B tests for ads, landing pages, and audiences.
• Ensure campaigns follow platform policies and compliance requirements.
• Coordinate with clients or internal teams to understand goals and deliver results.

Required Skills-

• Deep knowledge of Google Ads and Meta Ads.
• Strong understanding of Google Analytics.
• Experience with GTM implementation and troubleshooting.
• Solid grasp of targeting, bidding strategies, attribution models, and campaign scaling.
• Ability to analyse data and turn it into actionable insights.

Good to Have-

• Experience in fintech or BFSI projects.
• Exposure to additional DSPs like Taboola, DV360, or LinkedIn Ads.
• Knowledge of S2S tracking setups.
• Basic understanding of CRO and funnel optimisation.

Who You Are-

• Someone who takes ownership and likes working independently.
• Comfortable managing multiple projects at a time.
• Strong communicator with a problem-solving mindset.
• Focused on performance, not just execution.