Performance Marketer

Senior Performance Marketing & Media Buying Specialist

Location: In-Office (Park street, Kolkata, India)

Company: Alpha Business Designs

Type: Full-Time | On-Site Only

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We’re seeking a Senior Performance Marketing & Media Buying Specialist — a strategic thinker, analytical powerhouse, and growth-driven expert ready to dominate ad performance, creative testing, and conversion science.

If you live for strategy, numbers, and measurable success — this is your stage.

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Your Role

You’ll be the engine behind our client growth, owning the full performance marketing cycle — from deep market research and campaign planning to full-scale media buying, analytics, and performance optimization.

You’ll collaborate closely with our creative, design, and strategy teams to build, execute, and scale winning campaigns across multiple industries.

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Key Responsibilities

1. Market Research & Strategic Planning

• Conduct data-driven market research to identify profitable opportunities, audience behavior, and competitor gaps.

• Design multi-channel growth strategies tailored to business goals — lead generation, eCommerce scaling, or brand dominance.

• Develop comprehensive media plans outlining channel mix, budget allocation, and KPIs.

• Build full-funnel strategies — from awareness to retargeting to loyalty.

2. Media Buying & Campaign Management

• Manage and optimize large-scale ad budgets (across Meta, Google, and YouTube Ads.

• Execute end-to-end campaign setup, A/B testing, and optimization to maximize conversions and ROAS.

• Conduct audience segmentation, creative variation testing, and placement strategy for precision targeting.

• Scale winning campaigns while maintaining cost efficiency and performance consistency.

3. Analytics, Reporting & Insights

• Set up tracking, attribution, and reporting frameworks using GA4, GTM, UTM, and Data Studio.

• Analyze campaign data to uncover actionable insights and performance trends.

• Present weekly and monthly reports with deep insights, recommendations, and growth forecasts.

• Collaborate with the creative and content teams to turn data insights into creative direction.

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What We’re Looking For

• 4–7+ years of proven experience in Performance Marketing and Media Buying.

• Deep understanding of Google Ads, Meta Ads, YouTube Ads, and funnel optimization.

• Proven track record of scaling accounts profitably across multiple industries.

• Strong analytical, problem-solving, and strategic planning skills.

• Expertise in campaign forecasting, media budgeting, and audience psychology.

• Hands-on knowledge of GA4, GTM, UTM, and CRO tools.

• Strong communication and collaboration skills — thrives in a fast-paced, in-office team environment.

• Bonus: Experience in scaling eCommerce and high-ticket service businesses.

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Tools & Platforms You’ll Master

• Meta Ads Manager

• Google Ads & YouTube Ads

• Google Analytics (GA4)

• Google Tag Manager

• Google Data Studio / Looker

• SEMrush / SimilarWeb / Hotjar

• Slack / ClickUp / Notion

to apply call now at 9477722631

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Paid sick time

Work Location: In person