Performance Marketer

Loud IMC

1 years

1 - 2 Lacs

calicut

Posted:5 hours ago| Platform: GlassDoor logo

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Skills Required

marketing ads analyze metrics strategies targeting testing content design report analytics data scaling communication collaboration

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Plan, execute, and optimize paid marketing campaigns across channels (Google Ads, Meta/Facebook, LinkedIn, Instagram, etc.)
Monitor campaign performance and analyze key metrics to identify opportunities for growth
Manage budgets, bid strategies, and targeting to maximize ROAS (Return on Ad Spend)
Conduct A/B testing for ad creatives, landing pages, and audience segments
Collaborate with the content, design, and product teams to ensure campaigns align with business goals
Track and report on campaign performance weekly/monthly
Stay up to date with the latest trends and best practices in digital marketing

Requirements:

1+ years of experience in performance marketing or digital advertising
Hands-on experience with ad platforms: Google Ads, Facebook/Meta Ads Manager, LinkedIn Ads, etc.
Strong analytical skills and experience with tools like Google Analytics, Google Tag Manager, Data Studio, etc.
Proven track record of managing and scaling campaigns with clear ROI
Excellent understanding of audience targeting, bidding strategies, and attribution
Strong communication and collaboration skills

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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