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Senior – Campaign Design & Communication Strategy
People Consulting shapes and delivers the part of business strategy that depends on people. As a professional, you will have the opportunity to work with global clients to understand and address some of their largest and most complex people-related challenges and ultimately improve and drive valuable and sustainable business results. We focus on engagements that relate to performance, talent, systems, reward, mobility and analytics.We believe that you should own and shape your career. But we’ll provide the support and opportunities to develop the skills, knowledge and experience to succeed. The strength of our global network, combined with local empowerment and a relentless focus on winning in specific markets, means you’ll interact and team with individuals from various geographies and sectors. So, whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
The Opportunity
In the People Consulting team, we help our clients with:
- Performance – effectively manage change through developing innovative, digitally centric behaviour-led strategies for operating model changes, technology shifts, and M&A.
- HR Transformation – design HR operating models, shared services, organization structures, digital technology enablement, and HR process improvement.
- Talent Optimization – develop workforce strategies, manage talent and people risk, build capability, and support cultural transformation.
- Rewards Optimization – design reward frameworks aligned to business strategy and optimize compensation and benefits for retention and well-being.
Our services extend across eight distinctive services: Organization Design & Planning, Talent Strategy & Management, Learning Services, Leadership Culture & DEI, Workforce Planning & Management, People Experience Design & Insights, Change Experience, and Managed Services.
Focus Areas:
Lead the development of client campaigns and communications across transformation programs, leadership initiatives, and enterprise learning. This creative-facing role connects strategy to execution and brings human-cantered storytelling to workforce experiences.
Key Responsibilities:
- Create end-to-end campaigns for internal transformations, learning initiatives, and cultural activations
- Develop visual assets, playbooks, messaging decks, and engagement materials tailored to specific workforce audiences
- Partner with consulting teams to translate behavioural and strategic insights into compelling communications
- Prototype interactive experiences that support adoption, upskilling, and enterprise-wide engagement
- Support design of immersive communication journeys linked to talent and organizational initiatives
- Contribute to creative strategy for client-facing events, learning pathways, and experience design forums
- Collaborate with internal teams to test narrative formats across diverse sectors and geographies
Experience & Qualifications:
- 6–9 years in communications, campaign design, or experience strategy within consulting or corporate environments
- Master’s degree in Business, Communications, Organizational Psychology, or equivalent creative discipline
- Portfolio of impactful campaigns and communication tools for enterprise audiences
- Exposure to co-creation, prototyping, and strategic storytelling methods
- Strong narrative and visual design capabilities with cross-functional collaboration experience
- Comfort working in fast-paced, ambiguous environments requiring independent ownership
Skills And Attributes
- Ability to translate strategy into clear, engaging messaging and visual storytelling
- Strong verbal, written, and visual communication skills
- Confident working across ambiguous briefs and tight timelines
- Collaborative and co-creative mindset across consulting and design teams
- Skilled in tailoring content for diverse enterprise audiences
- Curious, iterative, and adaptive with a bias for building from scratch
- Familiar with prototyping, comms playbooks, and design strategy principles
Recommended know-how of the following tools:
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma for rapid prototyping
- Miro or MURAL for team collaboration and workshop design
- Articulate Storyline or Rise 360 for e-learning content development
- Microsoft Copilot for draft messaging and idea generation
Good to have Certifications and Learning Paths
- IDEO U – Human-Cantered Design or Storytelling for Influence
- CXL Institute – Behavioural Science for Marketers
- Design Thinking
EY | Building a better working world
EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets.Enabled by data, AI and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.EY teams work across a full spectrum of services in assurance, consulting, tax, strategy and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
