Paid Media Manager

Role Summary

Manager, Paid Media

You’ll work with a team of five other specialists and collaborate with agencies, platforms, and internal stakeholders to ensure best-in-class paid media performance and innovation.

Key Responsibilities

• Own end-to-end paid media planning, execution, and reporting across global and regional campaigns.
• Manage day-to-day operations across platforms, including Google Ads, LinkedIn, Meta, The Trade Desk, 6sense, and other emerging channels.
• Partner with campaign leads, marketing operations, analytics, and creative teams to design integrated channel strategies and ensure consistent brand presence across paid touchpoints.
• Define paid media KPIs and dashboards — including ROI, cost per lead (CPL), conversion rate, and incremental pipeline — and drive continuous optimization toward them.
• Oversee relationships with media agencies and vendors, ensuring transparency, compliance, and performance accountability.
• Test and scale new audience strategies and ad technologies (e.g., intent data, predictive targeting, account-based activation).
• Partner with analytics and data teams to refine attribution modeling, ensure clean campaign tagging, and deliver actionable insights.
• Align media plans to global brand priorities, solution areas, and growth accounts, ensuring each dollar spent advances measurable marketing and business outcomes.
• Lead, coach, and upskill a team of five media specialists in campaign execution, analysis, and stakeholder management.
• Maintain a high standard of operational excellence — from budget pacing and process documentation to brand and creative compliance.

KPIs & Success Metrics

• Paid media ROI and contribution to influenced pipeline
• Cost per lead (CPL) and cost per engagement (CPE)
• Conversion rate improvement across platforms
• Share of voice and audience reach vs. benchmarks
• Campaign delivery within budget and SLA timelines
• Stakeholder satisfaction and cross-functional alignment scores

Required Skills & Experience

• Bachelor’s degree in Marketing, Business, or related discipline; MBA preferred.
• 8-10 years of experience in paid media or performance marketing, ideally within B2B technology or IT services.
• Strong understanding of digital advertising ecosystems (search, social, display, programmatic, account-based).
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads, The Trade Desk, Reddit, Content Syndication and 6sense (or similar).
• Proven track record managing large-scale paid campaigns and optimizing toward measurable ROI.
• Familiarity with marketing automation, CRM, and CDP integration in campaign workflows.
• Data-driven mindset with strong analytical skills; proficiency in Excel, Looker Studio, or equivalent reporting tools.
• Excellent communication and presentation skills, able to articulate performance results and recommendations to senior stakeholders.
• Experience mentoring up-and-coming talent

Preferred (Nice-to-Have)

• Experience in global enterprise marketing and working with cross-market campaigns.
• Agency management background or prior agency-side exposure.
• Familiarity with ABM tools, data onboarding, and intent-based targeting.
• Certification(s) in Google Ads, LinkedIn Marketing, or The Trade Desk Edge Academy.

Culture & Traits

engineering mindset