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Paid Media Manager

Paid Media Manager

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Gedu Services

2 - 5 years

6 - 10 Lacs

noida

Posted:2 days ago| Platform:

Apply

Skills Required

salesforce crm project management google tag manager paid media campaigns copy writing presentation skills communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Lead and manage all paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
Develop and implement the overarching paid media strategy aligned with MLA College's brand and recruitment objectives.
Manage campaign budgets efficiently to deliver maximum ROI and cost-effectiveness.
Design precise targeting strategies to reach mid-career professionals and senior-level decision-makers in relevant industries.
Create compelling ad copy and collaborate with design and content teams to produce engaging, conversion-focused creatives.
Continuously monitor campaign performance, optimizing for lead quality, cost per acquisition, and conversion rate.
Generate detailed reports and actionable insights for the Head of Marketing, identifying opportunities to improve performance and efficiency.
Implement and manage campaign tracking, attribution, and audience segmentation using Salesforce CRM, Google Tag Manager, and Google Analytics.
Utilize Power BI to monitor and analyze channel performance, lead quality, and conversion data to inform strategic decisions.
Stay up to date with the latest paid media trends, tools, and best practices to maintain MLA's competitive edge.
KPIs / Success Measures: Lead quality and conversion rate from enquiry to enrolment; Cost per Lead (CPL) and Return on Ad Spend (ROAS); Engagement rate and click-through rate (CTR) among target professional audiences; Campaign efficiency and budget utilization; Contribution of paid media activity to MLAs overall student recruitment and brand growth objectives.

Job Requirements

Minimum 5-7 years of experience managing paid media campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
Proven ability to lead all paid marketing initiatives and deliver measurable results.
Experience targeting professionals, ideally in education, training, or industry-related sectors.
Strong analytical and reporting skills, with hands-on experience using Google Analytics, Google Tag Manager, Salesforce CRM, and Power BI.
Excellent copywriting, communication, and presentation skills.
Strong project management skills with the ability to handle multiple campaigns simultaneously.
Comfortable working independently while collaborating effectively with international teams.
Desirable: Experience in Higher Education, e-learning, or professional training marketing.
Familiarity with using data visualization tools and reporting dashboards to support marketing performance analysis.

About Company

MLA College is an award-winning Higher Education provider, specializing in global distance learning programmes that can be studied from anywhere in the world. Established in 2012 as Marine Learning Alliance Ltd and originally developed from the University of Plymouth, MLA College now proudly stands as a registered Higher Education Institution in England. We deliver a wide range of programmes in the marine and maritime sectors, as well as sustainability-focused degrees developed in collaboration with the United Nations Institute for Training and Research (UNITAR). Our mission is to provide flexible, high-quality, and accessible learning opportunities for professionals across the globe while driving forward sustainable development in education and industry. Our values are rooted in: Educational excellence. Equality, diversity, and inclusion. Integrity. Creativity. Academic freedom for all. Accessibility.

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Paid Media Manager