Paid Media Manager

Your Responsibilities

• Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms

• Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets

• Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation

• Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate

• Set up and maintain conversion tracking, attribution, and reporting dashboards

• Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI

• Conduct regular analysis of performance data to generate insights, optimizations, and recommendations

• Plan and execute landing page strategies and A/B testing for conversion rate optimization (CRO)

• Coordinate with agencies, freelancers, or vendors as needed for media buying, creative, or analytics support

• Collaborate with content, design, and sales teams to align messaging, audience strategy, and funnel integration

• Leverage AI-powered features in ad platforms (e.g., Smart Bidding, automated targeting) to improve campaign performance

• Stay current on platform updates, industry trends, competitive activity, and emerging AI tools for marketing

Qualifications

• 5–8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution • Proven track record managing B2B campaigns targeting US or international markets

• Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and retargeting/display networks

• Experience with budget management, forecasting, and ROI optimization

• Strong analytical skills with proficiency in Google Analytics, platform reporting, and funnel analysis

• Hands-on experience with conversion tracking, attribution models, and landing page optimization/A/B testing

• Ability to write effective ad copy and brief designers, with familiarity using generative AI tools to enhance creative and targeting

• Comfortable leveraging ad platform automation features such as Smart Bidding and audience expansion

• Understanding of data privacy best practices relevant to paid media (e.g., GDPR, CCPA)

• Excellent communication and collaboration skills for working with cross-functional teams and external partners

• Familiarity with CRM and marketing automation integrations (e.g., HubSpot, Salesforce) is a plus