Paid Media Manager

About Analytix:

Businesses of all sizes are faced with a rapidly changing competitive environment. Companies that possess both the ability to successfully navigate obstacles and the agility to react to market conditions are better positioned for long-term success. Analytix Solutions helps your company tackle these types of challenges. We empower business owners to confidently make informed decisions and positively impact profitability. We are a single-source provider of integrated solutions across multiple functional areas and disciplines. Through a combination of cross-disciplinary expertise, technological aptitude, and deep domain experience, we support our clients with efficient systems and processes, reliable data, and industry insights. We are your partner in strategically scaling your business for growth

Explore more about us:

Website- Small Business Accounting Bookkeeping, Medical Billing, Audio Visual, IT Outsourcing Services (analytix.com)

LinkedIn : Analytix Solutions: Overview | LinkedIn

Analytix Business Solutions (India) Pvt. Ltd. : My Company | LinkedIn

Responsibilities

• Own end-to-end paid media strategy and execution across Google Ads, LinkedIn, Meta, and retargeting/display platforms
• Plan, launch, manage, and optimize campaigns to achieve CPL, CAC, and ROAS targets
• Develop audience targeting strategies tailored to our US B2B buyer personas, including persona research and segmentation
• Write effective ad copy and brief design teams for creative assets, using generative AI tools where appropriate
• Set up and maintain conversion tracking, attribution, and reporting dashboards
• Monitor budgets, forecast spend, manage pacing, and make allocation decisions to maximize ROI

Qualifications

• 5–8 years of experience in digital marketing with 3+ years specifically focused on paid media strategy and execution
• Proven track record managing B2B campaigns targeting US or international markets
• Expertise in Google Ads, LinkedIn Ads, Meta Business Manager, and retargeting/display networks
• Experience with budget management, forecasting, and ROI optimization
• Hands-on experience with conversion tracking, attribution models, and landing page optimization/A/B testing