Paid Media Executive

2 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Job Title:

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About the Role:

Ankura Homes is one of the fastest-growing real estate companies with a strong portfolio of residential projects. With a commitment to quality, innovation, and customer satisfaction, we continue to redefine the housing experience for our customers. We are seeking a data-driven and result-oriented Paid Media Executive with 1–2 years of hands-on experience in managing and optimizing paid campaigns. The ideal candidate will have a solid understanding of digital advertising platforms, campaign strategy, and performance analytics to drive quality leads and maximize ROI. Working in real estate sector previously will be a plus. 


Key Responsibilities:

  • Plan, execute, and optimize paid media campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels. 
  • Conduct keyword research, audience segmentation, and competitor analysis to refine targeting strategies. 
  • Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and ensure continuous optimization for better results. 
  • Collaborate with creative and marketing teams to develop ad creatives and copy aligned with campaign goals. 
  • Run A/B tests to improve ad performance and landing page conversions. 
  • Prepare weekly/monthly campaign performance reports with actionable insights. 
  • Stay updated with the latest paid media trends, tools, and best practices. 

 

Key Requirements:

  • Education: Bachelor’s degree . 
  • Experience: 1–2 years of proven experience in managing paid campaigns. 
  • Strong proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and basic knowledge of Google Analytics. 
  • Understanding of digital marketing KPIs and campaign reporting. 
  • Experience with remarketing and conversion tracking tools (Google Tag Manager, Pixel setup) preferred. 
  • Basic knowledge of SEO, landing page optimization, and CRM tools (a plus). 
  • Analytical mindset with strong attention to detail. 

 

Key Skills

  • Paid Campaign Management 
  • Performance Marketing Strategy 
  • Data Analysis & Reporting 
  • Budget & Bid Optimization 
  • A/B Testing & Conversion Optimization 
  • Marketing Analytics 

  • ✨ If you are passionate about campaigns in the real estate sector and aspire to grow your career with us, join Ankura Homes and contribute to building excellence.


    📩 Apply now or share your profile at careers@ankurahomes.com


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