Paid Media Executive

As a PPC Specialist, you will be responsible for managing and optimizing paid advertising campaigns on platforms like Google Ads and Bing Ads. Your focus will be on driving traffic, improving conversions, and maximizing ROI for the campaigns. Key Responsibilities: - Plan, create, and manage PPC campaigns, primarily on Google Ads. - Monitor and optimize campaigns to improve key performance metrics. - Handle budgets efficiently for maximum ROI. - Conduct A/B testing for ad creatives and landing pages to enhance performance. - Utilize tools like Google Analytics for analyzing and reporting campaign performance. - Create audience-targeted ads and implement segmentation strategies. - Ensure compliance with platform guidelines and implement best practices. Qualifications Required: - Strong proficiency in Google Ads (80% expertise). - In-depth knowledge of PPC campaign strategies and execution. - Hands-on experience with A/B testing and performance optimization. - Familiarity with analytics tools such as Google Analytics. - Excellent analytical and reporting skills. In addition to the above details, the job is full-time and permanent, located in Navi Mumbai, Belapur. As a PPC Specialist, you will play a crucial role in the success of advertising campaigns by leveraging your expertise in Google Ads and implementing effective strategies to drive results.,