Paid Media Executive

Job Overview

We are seeking a Junior Paid Media Executive to join our team at Prohed in Gurgaon. This is a full-time position designed for individuals with 1 to 3 years of experience. The ideal candidate will manage various digital advertising campaigns, optimizing performance across platforms such as Google and Facebook. The role emphasizes campaign optimization and analytics, demanding skills in budget management and innovative marketing strategies to drive client success.

Qualifications and Skills

• Proven expertise in digital advertising strategies with hands-on experience in PPC management.
• Proficiency in crafting and monitoring social media advertising campaigns for diverse audiences.
• Solid understanding and experience with Google Ads, ensuring effective and targeted reach.
• Experience in utilizing Facebook Ads to maximize engagement and conversion rates.
• Strong analytical skills to interpret campaign data and make informed optimization decisions.
• Ability to manage budgets efficiently, ensuring maximum ROI while adhering to client constraints.
• Demonstrated capability in campaign optimization, consistently refining to enhance performance.
• Excellent communication skills for liaising with team members and presenting insights and reports.

Roles and Responsibilities

• Develop, implement, and manage various digital advertising campaigns on platforms such as Google and Facebook.
• Continuously monitor and optimize campaigns to enhance performance and achieve client objectives.
• Analyze data from advertising efforts and provide insights for improved targeting and engagement.
• Collaborate with the creative team to ensure cohesive messaging across all digital channels.
• Maintain budget oversight, allocating and adjusting spending in line with campaign performance.
• Stay updated with the latest digital advertising trends and integrate new technologies where applicable.
• Prepare detailed reports and presentations on campaign performance for clients and internal teams.
• Ensure quality control of all deliverables, maintaining high standards to meet and exceed client expectations.