Paid Media Executive

Tikii is a performance-driven creative agency that partners with brands across India. From real estate to fashion and D2C startups, we help businesses scale with bold storytelling and smarter digital execution.

We’re now looking for a Paid Media Executive who understands both the art and science of ads—and can help Tikii run its own campaigns as well as those of our clients.

What You'll Do

• Plan, set up, and optimize ad campaigns across

  Meta (Facebook/Instagram)

  and

  Google (Search, Display, YouTube)

  .
• Develop

  ad strategies

  tailored for agency growth—whether it’s lead gen, webinar signups, or brand awareness.
• Collaborate with the design and content team to

  brief ad creatives

  , write hooks, and structure high-converting copy.
• Set up

  audiences, pixel tracking, custom events

  , and UTM parameters.
• Track, test, and iterate campaigns using analytics dashboards and ad platform insights.
• A/B test creatives, placements, landing pages, and offers to improve CTR and ROAS.
• Contribute to Tikii’s marketing funnel by building out

  remarketing layers

  and nurturing flows.

What We’re Looking For

• 1–3 years of hands-on experience managing

  Meta Ads and/or Google Ads

• Experience working with

  eCommerce, real estate, or B2B lead gen

  is a plus
• Confidence in managing

  monthly budgets

  ranging from ₹30K–₹25L
• Understanding of creative psychology (what makes someone click, scroll, buy)
• Familiarity with

  GA4, Meta Events Manager, Google Tag Manager

• Ability to analyse data and extract performance insights
• A self-starter who’s eager to test and scale

Bonus Points For

• Knowledge of

  LinkedIn Ads or Pinterest Ads