Paid Media Executive

Position: Paid Media Executive

Experience: 0 to 2 Years

Location: Mohali

Employment Type: Full-Time

Job Summary:

Key Responsibilities:

• Assist in the creation, management, and optimization of PPC campaigns across various platforms.
• Conduct keyword research and analysis to identify effective keywords for campaigns.
• Monitor and analyze campaign performance, making recommendations for improvements.
• Help in the creation of ad copy and landing pages to enhance campaign effectiveness.
• Manage daily budget allocations, bid strategies, and overall PPC campaign health.
• Collaborate with the digital marketing team to ensure PPC campaigns align with broader marketing goals.
• Keep up-to-date with the latest trends and best practices in PPC and digital marketing.
• Prepare reports on campaign performance, including key metrics like CTR, CPC, and conversion rates.

Qualifications:

• 0 to 2 years of experience in PPC campaign management.
• Knowledge of PPC platforms such as Google Ads and Meta Ads.
• Familiarity with analytics tools like Google Analytics is a plus.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Good communication skills, both written and verbal.
• Ability to manage time effectively and handle multiple tasks simultaneously.
• A passion for digital marketing and a willingness to learn and grow in the field.

Preferred Skills:

• Experience with social media advertising platforms such as Facebook Ads and LinkedIn Ads.
• Understanding of SEO principles and how they integrate with PPC.
• Certification in Google Ads or other relevant platforms is a plus.

What We Offer:

• A collaborative and supportive work environment.
• Opportunities for professional development and growth.
• Exposure to a variety of industries and clients.
• Competitive salary and benefits package.

How to Apply: