Paid Media Executive

Key Responsibilities

Campaign Management

• Plan, execute, and optimise paid advertising campaigns across Meta Ads, Google Ads, YouTube, and other relevant platforms.
• Manage daily budgets, bids, and campaign structure to maximise ROI and ROAS.
• Create A/B tests for creatives, audiences, and ad copies to improve campaign performance.

E-Commerce Performance

• Drive conversions, revenue growth, and repeat purchases through targeted performance marketing strategies.
• Work on catalog ads, shopping campaigns, remarketing flows, and dynamic product ads (DPA).
• Collaborate with the e-commerce team to ensure product feed accuracy, landing page optimisation, and pricing consistency.

Analytics & Reporting

• Monitor KPIs such as CPA, ROAS, CTR, CPC, conversion rate, and customer acquisition cost.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Use tools like Google Analytics, Meta Business Manager, Google Merchant Center, and Shopify insights.

Strategy & Coordination

• Develop short-term and long-term media plans aligned with brand objectives.
• Coordinate with designers and content teams for creative asset development.
• Stay updated with platform changes, industry trends, and competitor activities.

Job Type: Full-time

Pay: ₹20,000.00 - ₹38,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person